Technology & Ethics Laws

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CAN-SPAM Act -2003
“The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations” (Fingerman, 2004).
Information technology and internet introduced the term Spam; irrelevant or inappropriate messages sent on the Internet to a large number of recipients. But any irrelevant and unclear information distributed in bulk by any sort of media can be considered as a spam. Before information technology, spammers used telegrams to send unsolicited commercial telegrams advertising the business. During great depression wealthy Americans were flooded with unclear investment marketing offers. Advancement in Information technology made people connect over the internet. The rise of internet made the spammer’s job simple by using electronic messaging systems to send unsolicited bulk messages (spam), especially advertising, indiscriminately.
The year 1997-2000 marked the internet boom with dot com companies appearing on the scene every day. Internet changed the way we used to do business and reach out to the customers on day to day basis. The volume of spam had grown exponentially after internet boom. Spam marketing hackers would highjack the business sites and used them for sending the spam. The price of marketing email spam was much less than paper based or direct mail. With paper based marketing campaign, response from one buyer per 100 mailing was sufficient to even out the expenses whereas in email spam response from one buyer per 100,000 was enough to make profit (Fingerman, 2004). The cost was lower for the sender but it was much higher for receiver as they spend the valuable time r...

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