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Disadvantages of McDonaldisation
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McDonald’s is a well-known restaurant around the world the symbol can be recognized anywhere. Society begins adapting to the characteristics of McDonaldization which are efficiency, predictability, uniformity, and control. This is taking away the creativity out of business management by using scientific management and rationalization. This is also dehumanizing society and taking away basic humanity from the people who work inside the industry. Mcdonaldization rest on four principles one of them being efficiency in the 50s one of the goals for fast food was to have the meal done in 50 seconds. Now it takes minutes for our food to become complete and even wrong 95% of the time. They think about quantity more than quality which even in the end people still go for the taste of the food. Thinking that for some reason anything done quickly is good which is completely wrong considering McDonald's gets pretty much every order wrong no matter how simple it …show more content…
This means a person should receive the same service and same product. This can get a little old and takes the creativity out of everything. After a while creativity freedom was introduced executives can set goals but couldn't tell a worker how to accomplish a task. This gave them the freedom to discover and use their imagination to their fullest extent. The least favorable is uniformity starting from the weight of meat to the amount of cheese is used for each sandwich. Eventually they replaced humans with technology taking away the human interaction such as a drive thru. There's very little human interaction unlike at a sit down restaurant where there are waiters who wait on people and take care of them. Mcdonald's stays the same and never brings in change with strict standards. Other organizations allow flexibility which brings in new ideas and adapts quickly to change unlike Mcdonaldization. Some business require
In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world.
In the movie McDonalds changes the market from lounging teenagers to families. Ray Kroc sees an opportunity to franchise the business, although they had tried franchising before and failed Ray Kroc convinced them to try again and he will be their franchising manager, the McDonalds brothers agreed and entered a contract with him to be their head of franchising, a move that pays off but not for everyone. Although McDonalds have shown that they are able to expand, one of the challenges they face in other countries is that their sales are weak, for example in Japan McDonalds are facing strong competition from Mos Burger. Another challenge McDonalds is facing is replacing humans with machinery.
The theory of “McDonaldization” describes the way different aspects of the modern world are taking on more and more of the “principles of the fast food restaurant” (Ritzer 1). Obviously, the term stems from the restaurant “McDonald’s” itself; however, McDonaldization is present in many restaurants, industries, politics, religion, and many aspects of social life as well. For example, the music industry has become increasingly McDonaldized. Artists are expected to produce many albums in a certain amount of time, they are expected to look the same and sound the same at any concerts they give, and most popular music is created through Auto Tune and producers cutting and pasting snippets of a song together. The modern idea of going on vacation is similarly McDonaldized. For example, you can go to another country, hire a tour guide to show you as many of the most popular spots as possible, as fast as possible. Your picture is taken in front of certain attractions, you are taken to certain places to eat, and you stay in certain places. It’s very efficient, the cost is easily calculated, and it’s incredibly predictable. For this paper, I will
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
sociologist George Ritzer argues that the relationship between McDonald’s and our society runs even deeper. Beyond its commercial propaganda and symbolism, Ritzer says, McDonald’s is a potent manifestation of the rational processes that define modern society.
RITZER, G (2008) The McDonaldisation of Society (5th edition) London: Sage. (Ch. 3 – Efficiency)
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
1. McDonald marketing strategy uses a combination of global and local elements. In their global marketing strategy, they focus on standardization. They try to use standardization throughout all McDonald’s so where ever you eat a Big Mac, the customer can expect the same taste, quality and experience. To have professionalism within the workplace, education for McDonald’s is provided by them to teach government health education programs and what the requirements are of the lower skilled workers. This allows the company to create formalization throughout all McDonalds. However, there is also some customization because of the localization approach. In the India locations, McDonalds developed the Chicken Maharaja Mac specifically due to the Hindu
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
Ritzer, George. The McDonaldization of Society. Revised New Century Edition. California: Pine Forge Press, 2004.
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
What is McDonaldization and how has it manifest our society? To understand the theory of McDonaldization, it is important to understand rationalization inside out. The modern fast-food chain is the perfect examples of rationalization because they're everywhere. And we can find similar fast-food restaurant chain with their logo and appealing characteristic like its quick process, being cheap, and the food packaging design. To make it simple Rationalization is the routine procedures and the elimination of any irrational domain like traditions, values, and emotions.