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Positive effect of advertising on children
Positive effect of advertising on children
Commercialization of childhood
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Advertisement affects many aspects of a society's choice to purchase or have a certain attitude towards a product. People see and hear advertisements even in the beginning of their childhood through the use of television, billboards, social media, etc. I think advertisements have a greater significance on children because it affects the way they decide what to like and want. As a child, I remember always looking forward to seeing the newest, sparkly toy that was being sold at Toys R Us. Baby dolls were the toys I treasured the most. I know that there were many commercials describing these baby dolls on the cartoons I would watch. My mom was very flexible with getting me these dolls when I wanted them. Therefore, the enormous amount of money the products were spending on commercials were beneficial when they …show more content…
For young girls I believe the need for aesthetic sensations can be most influential. I recall always wanting the best-looking toy. I would pick the most beautiful baby dolls at the toy store because as humans we have an emotional appeal to objects that have beauty. The advertisements I would watch had the prettiest dolls with the flawless skin and sparkling white teeth. Companies would not choose to display any unappealing doll because for a younger girl they will not be as interested to buy it. Also, many commercials selling dolls have the appeal to nurture. As humans we feel the need to take care of something more vulnerable than ourselves. Baby dolls have the best appeal to the need for nurture because young children will want the feeling of caring for another being. As a child I liked the feeling of being a "mother" to a baby doll because I felt like I had the responsibility of caring for another being. Even though I was not at the age of someone who could care for a baby, I felt the need to help a defenseless
George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
In the short story "Barbie-Q,” by Sandra Cisneros, the young girls didn't mind they did not receive other things such as new Barbie's or Ken Barbie's and the friends to go along with the dolls (206). These girls were just happy to play with their own dolls. The girls have bonded with each other and they enjoy playing with each other's dolls. A doll brings two or more children together for fun and social entertainment. Have you ever listened to a child frequently you will hear a child say " so what” that means the child really don't care, it don't matter; nothing else mattered to the two little girls. In the short story "Barbie-Q,” by Sandra Cisneros to purchase a brand new Barbie doll meant that the dolls are expensive in the store so the girls are very happy and pleased to own a second hand Barbie. When the parent places the dolls in the child's hands the dolls take on the character of the owner's beauty; culture; how girls see themselves and the future when the kids are all grown up. Barbie is a fun toy to dress up. Each child has her or his own imagination of a Barbie doll. I, too, myself, like watching all the different cultural background Barbie dolls in the malls or Macy's Department Store around Christmas times. Most large department stores dress
What do little girls do with these dolls? They put on fresh makeup, change there fashionable clothing, and style there long luscious hair. This alone is creating a psychological change in a little girls brain, it is instilling that this is what is customary for a girl to do. Rather than fixing things you are to play princess, along with your easy bake oven. For centuries society has quietly driven a complex into the hearts and minds of young girls, that you have to be pretty to succeed. In our time today you rarely see unattractive; politicians, movie stars, musicians, officials or entertainers. Anybody who is somebody these days has attractive physical qualities.
Many marketing companies tend to overstretch the truth about the toys or things they are selling in order to get their sells higher and to make more profit. This typically happens if they are marketing toys that deal with enhancing child development. These companies don 't care about the side effects their product may have, as long as the parents are convinced, go out and buy it, them companies are good. When it comes to infant toys it is tricky to tell if a baby is going to like it or not. Every infant is different when it comes to learning. There is one particular company called SmartNoggin that claims to help parents and caregivers encourage early milestones in their infant’s development beginning at birth while using their product "NogginStik".
Psychologists Lamb and Brown make the following observation “Dressing for fashion a’la Barbie or Lil’ Bratz dolls and dressing for physical ...
90% of girls ages three through ten owned at least one Barbie doll. Ruth Handler’s idea for children to live there adult fantasies through a toy, came to life in a tall beautiful blonde doll. Barbra Millicent Roberts, or Barbie for short was named after Handlers daughter. Barbie was originally molded after the European Lilli doll that was made to be a gag gift, but Handler transformed this idea into so much more. The first Barbie doll was created in 1959, changing the toy making industry forever. This simple idea turned into a massive success. The sponsor of the phenomenon was Mattel Inc. founded by Ruth Handler and her Husband. Ruth Handler’s original idea of Barbie was revolutionary due to the many impacts on society this small doll created.
It was very common to have a Barbie doll growing up, and it wasn’t just a toy, it was a representation of a “perfect life”. From dream houses, to boats, cars, a perfect boyfriend to exiting careers, Barbie had the perfect life. Barbie had the perfect lifestyle AND the perfect body, long legs, small waist and a curvy chest. This taught children from a very young age that having a boyfriend, a career, a house and a petite body is very important. (Worldpress 2011). Barbie’s “attention has been generated by the secondary role she plays in popular culture the artifact of female representation” (Wright 2003). Barbie isn’t just a toy, she mimics
Both Raphel's and Arneson’s articles show the commercialism of American Girl Dolls, of the newer generations, by sharing their own stories about the way the dolls influenced their lives and the stories they shared with their friends.
Those perfect days as a child when your countless days were filled with playtime. The time to set up those houses and dress the dolls up, and act out the future. “Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people” (Ruth Handler). As a young child, it is all you look forward to in your future: being successful and confident, loved and cherished. Many dolls were used to project this. Specifically, the Barbie. Barbie is a positive role model girl should look up to for confidence and inspiration. She is a talented and educated career woman, self-sufficient in every aspect of her life, and a stunning example to young girls the body that is healthy and fit.
One reason for this is because kids are easily influenced, and advertisers see it as a way to establish brand loyalty at an early age. I remember as a kid seeing really cool Coca-Cola advertisements. For some reason, I don’t remember Pepsi ads, so I always preferred Coke over Pepsi. This is good for the advertisers, because once a kid is loyal to a specific brand, they will most likely stick with that brand for their entire lives. For the kids, however, it’s not always a good thing. Exposure to so many advertisements can’t be good for them. In some cases, like the image of women in advertisements, it will change a person’s impression of certain things.
One day, as Ruth Handler watched her daughter play with paper dolls, she noticed that often the dolls were put into adult scenarios, such as grocery shopping, working, et cetera (“The Creation of Barbie”). As most dolls in this era, the 1950’s, were either babies or small children, Handler got an idea: what if she created an adult doll (“The Creation of Barbie”)? So, she drew up a design for one, and she named her Barbie, after her daughter, Barbara (“The Creation of Barbie”). Then, in 1959, Mattel, a huge and very popular toy company, picked up the idea (“The Creation of Barbie”). Barbie made her first appearance in New York, at the annual toy fair (“The Creation of Barbie”). That year, 351,000 Barbie dolls were sold, which was a sales record in America (“The Creation of Barbie”). Today, Barbie continues to be the most popular doll in the world, with two sold every minute (“The Creation of Barbie”).
It may seem trivial and go unnoticed to most, but by assigning Barbie a real career, people are able to identify with and recognize her. The marketers also provide Barbie with a life other than modeling, such as friends and a home. The Ken doll, which is commonly known as Barbie’s boyfriend, makes her appear more real to the audience. Girls are able to identify with the idea of a boyfriend, which makes the notion of Barbie seem more realistic and desirable. The same idea is applied to the many friends Barbie has been accompanied by over the years. Lastly, and perhaps most famously, Barbie, like almost all of the girls who play with her, have a home. The Barbie Dream House is just another clever way her marketing team has presented her to society as a real person. Humanizing Barbie, and portraying her in such a manner makes her more attractive to potential buyers. The girls who engage in play with dolls do not want merely a doll; they desire something they can relate to and envision in the real world. Imaginative play is a large portion of childhood, and the ability for children to posses a doll like Barbie , who represents a real person in society, is extremely valuable. The use of social constructionism in the marketing of products such as Barbie is both brilliant and effective.
According to Lisa Belkin, Barbie is good for society because she’s fun to play with and she encourages little girls to use their imagination and dream big. Many young girls who play with Barbie dolls have realized that she is just a doll. Some of these little girls don’t have the desire to look like Barbie; they just think Barbie is just a doll that they play with and leave them everywhere. At a young age girls are given their first Barbie doll and thought what “perfect” should be. Barbie portrays the perfect image and life. Not only is Barbie tall, skinny, and beautiful, she has all the luxurious accessories to match her perfect life. To go along with her perfect life she is accompanied with the perfect boyfriend, family and dream house.At a young age girls are also being influenced by this doll, what they should look like, and what kind of life they sgould lead. Young girls strive to achieve this look which is life threatening to obtain. Regardless to the changes they made to Barbie, she is still far from real. Little girls that are mature enough don’t strive to look like Barbie because she’s just a plastic doll.(Debate.org, 9). According to “The Intentions behind the creation of Barbie”, Barbie dolls ...
They had multiple television shows to be guests on, friends to visit, and dates of their own to worry us. What elementary school student actually has time to take care of a pregnant plastic blonde chick? We had a new brother when pregnant Barbie arrived on the shelves and even if I could have convinced my mother of the importance of this doll in my life—that she wasn’t stupid, she was cool—I’m sure, now, I wouldn’t have been able to keep up with the appetite of a pregnant adult, plastic or not. When I was 7 though I was convinced of my need, and it just wasn’t