When it comes to the world we live in today, there are no escaping advertisements. Walker-Smith, CEO of The Futures Company once said, “It seems like the goal of most marketers and advertisers nowadays is to cover every blank space with some kind of brand logo or a promotion or an advertisement” ("Cutting Through Advertising Clutter - CBS News." CBS News. N.p., n.d. Web. 15 Sept. 2015 .)This quote is extremely relevant to what the average person experiences every day through writing, images, videos, and so on. The Super Bowl games have always been among the United States most watched television broadcast, which is why a variety of the best, unique, and most entertaining commercials are featured during the game. During the 2015 Super Bowl, with over 114.4 million viewers, T-Mobile released a commercial featuring Kim Kardashian. In this appealing commercial, the celebrity does an excellent job of introducing T-Mobile’s new Data Stash feature which allows customers to roll over their unused data, enabling …show more content…
them to spend that time being updated on Kim’s life. T-Mobile, known for being the “uncarrier,” or doing things that other carriers won’t do, uses Kim to attract viewers of all ages, ethnicity, and sex.
When first watching this ad for T-Mobile, it comes across as misleading yet humorous. While continuing to watch, the point T-Mobile is trying to make with Kim Kardashian gets clearer. The music throughout this commercial helps add focus on the humorous side. The music is more sad and serious, which adds irony because the commercial and Kim are neither sad nor serious. While introducing herself during the ad, the title under her reads, “Kim Kardashian West, Famous Person”, showing the humor of what is to come up next in the video. Kim is often criticized for being famous for doing nothing, and this title mocks that. Instead of it stating what her profession is, the title says “famous person.” As if the viewers didn’t already know who she was. This video is amusing for all viewers, not just Kim fans or not Kim
fans. Throughout this video, logos is weak in logos. Although this is an advertisement for T-Mobile, this video also comes across as more of an advertisement for Kim. She, in fact, is advertising the Data Stash but is bragging about her glorious lifestyle while doing so. T-Mobile only expresses benefits that have to do with Kim and don’t have to do with the phone itself. She indicates that if using T-Mobile’s Data Stash, you can now spend more time looking at her makeup, her glorious lifestyles, vacations, and most importantly her clothing; which is repeated to imply that her clothing is the most important and best part of her. They almost focus more on Kim than the message itself and don’t explain statistics very well. Their intended audience for all ages is very clear. Her outfit is one of the first things you notice while watching; she is in all black with a tight crop showing her stomach. What she is wearing makes it very clear who T-Mobile is mainly trying to get attention from. The most common viewer watching the Super Bowl is the middle-aged man, which seems to be whom T-mobile is giving Kims attention. Kim’s sexuality is very appealing and catches the eye of not only men but women who strive to be similar to her. Character is one of the most important aspects of the human. Your character says so much about you. In this video, Kim’s character or ethos is the main reason T-Mobile chose her to be in their advertisement. Your character can affect not only you but the people around you. Kims character effects and attract all audiences. Kim is a not only one of the most known people in this day in age, but one of the most beautiful; which is why she was a perfect candidate for not only this advertisement, but any. Her body language and eye contact throughout the video is an excellent example of ethos. Viewers tend to be persuaded by people that they are comfortable with and respect. The way she presents herself is a relaxed vibe to people that know who she is. Someone who has a familiar face is more convincing than someone who doesn’t. Although Kim is both respected and not respected, she has a significant impact on the world because of who she is. Emotions are what we live by and how we function. Without emotion, we are nothing and care about nothing. Emotions are also a big contribution in the T-Mobile commercial. Seeing Kim Kardashian can make people jealous, happy, and even lustful. All emotions are different in every individual, and every person has a different outlook on every situation. In this video, the advertisers are trying to affect the audience’s emotions and outlook on T-Mobile. Emotional appeal can affect the audience's emotional response. This is the use of pathos. The most common use of pathos is the promise of being attractive to the opposite sex, which T-Mobile uses Kim. People desire to be like Kim, her being the center of attention in this ad makes more people want to be like her. If you don’t like her, your jealous of her, and if you do, you envy her. Either way, the advertisers are getting what they want by grabbing the viewers attention, which they do a great job of in this particular ad. Overall, T-Mobile does a good job of showing the humorous and serious side of this commercial. They attract all people by using Kim as their main focus throughout the video. Like stated before, there is no escaping advertisement in the world we live in today. It is everywhere we look, hear, and touch. Kim received major feedback from all kinds of people after this commercial aired during the Super Bowl. They wanted to get attention, and they did from about 114.4 people. In this commercial, the celebrity proclaims that using T-Mobile’s new Data Stash feature will not only let customers roll over their unused data, but by doing so, allow them to spend that time being updated on Kim’s life. Kim’s persona in this commercial attracts viewers of all ages, ethnicity, and sex. Kim’s style and sexuality are why this commercial is so popular. Kim mocks and targets herself to attract all viewers that were watching the Super Bowl. This commercial was funny and got to the point without focusing too much on the point itself. T-Mobile impressed Super Bowl viewers and their customers.
Out of the many commercials that are out in television, one that stood out to me was the Kim Kardashian T-Mobile’s Data Stash commercial. At first sight, viewers may see it as a joke, although it does have important information being featured. They use Kim Kardashian because she is famous and the year it was aired, her popularity was very high. The commercial seems very stupid, but it still presents rhetorical devices. As Parker and Chavez said, “It was one of the most anticipated Super Bowl ads of 2015. But the reaction was far from winning” (para. 1).
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
In today’s society, everyone is worried about staying connected. Technology allows people to stay connected with others and access tons of information instantly. Cellular towers provide mobile phone users access to the internet on the go and send text messages and calls at high speeds. Phone companies such as T-Mobile advertise their quick connections by claiming that they have the fastest network. A recent commercial shown in the Super Bowl for T-Mobile has drawn viewers’ attention with its wholesome use of rhetorical strategies. The “Drop the Balls” T-Mobile advertisement shows its effectiveness through its humor, straightforward facts, and heavy explanations of credibility.
We all know someone who only watches the Super Bowl every year just for the commercials. It is fact that over that the 2015 Super Bowl brought in an average of 114.4 million viewers (NBC) and many of those people say that the Super Bowl commercials are the best and funniest commercials that you will see all year. Well this is mostly to be true. In 2015, businesses paid an average of $4.5 billion for just a thirty second commercial (Lutz). Businesses will do anything to gain more customers and T Mobile was one of these businesses. During the 2015 Super Bowl, T Mobile released a commercial that lead you to believe that it was a public service announcement with the intent to sympathize viewers into investing in their services. T Mobile uses many
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
Advertisement is a notable part of our society, it's not only in the uppermost urban neighborhoods but it’s everywhere we turn and look. It is what defines our generation as civilization and no matter what we do we cannot hide from it. In Naomi Klein No Logo she explains “Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons, telephones instead of mail and electric light instead of oil lamps”(5). And that’s what Gatorade has accomplished by releasing commercials associating with some type of sport. It almost seems like that the corporation of Gatorade is controlling and deciding what we should drink and when we should drink it. If one sees a Gatorade commercial, it’s mostly dealing with a sport or an activity. It portrays to the audience that the men with fancy suits and big bonus checks are correct for their sim...
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
RaStereotyping is a way of thinking about groups of people. It ignores the differences of the group, while emphasizing its similarity. One belief, that is a stereotype, is that red-haired people are hot tempered. Another belief is that Scottish people are stingy. Such thinking ignores many even-tempered redheads and generous Scottish people. Stereotyping emphasizes many differences between groups while ignoring their similarities to other people. It ignores that many blond and brown-haired people also lose their tempers. Stereotyping overlooks the fact that many American, Brazilians and French people are stingy.
Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’s commercials has come to rival that of the game itself.
The ad is made by T-Mobile, starring Steve Harvey explaining the coverage of T-Mobile (T-Mobile). T-Mobile is a well-known cell phone provider and carrier; this makes the ad credible compared to a cell phone company never heard of before talking about their vast coverage. Steve Harvey also makes this ad trustworthy because he is a celebrity who has been in various movies and T.V shows. He is known very well as the host of ‘Family Feud’ which is a game-show families participate in. In this ad Steve Harvey references his mess-up at the ‘Miss Universe’ pageant in 2015. At this grand event Steve Harvey called the wrong winner for the Miss Universe pageant, this sparked much controversy and is considered one of the biggest mistakes on live television to this day. In T-Mobile’s ad Steve says things such as “I have to apologize, again” and “Verizon got it wrong, not me!” (T-Mobile). This demonstrates trust because this is an event that actually occurred. This ad has is very credible because recognizable people/brands are
The commercial the Imagine The Possibilities | Barbie, is that it is advertising for parents and young girls. The commercial is encouraging the girls into other professions. Where the commercial atmosphere was all girly, and full of life. The commercial had all Barbie dolls with different race. By adding all different race of Barbie’s , is encouraging young girls to buy the dolls. The commercial is encouraging different professions, but it is still all about dress up. The Barbie dolls in the commercial were all dressed up with different professional clothes. This is encouraging the girls to think about their path to future, by playing dress up with the dolls. For example, a girl dressed up her Barbie doll as a doctor, and she tells herself
After diving into result after result of internet searches for advertisements aimed at older people, I came to a stern realization; overall, there are very few. But, I found a few magazine and television advertisements that really spoke volumes about the notion of aging and older adults. Some of these advertisements viewed aging positively; showing that even at an older age people can be active and viewed quite popularly by public media. Unfortunately, other advertisements played on the negative stereotypes of aging and older adults, specifically with the notion that as you age you are unable to fully take care of yourself.
I.T. Crowd is a British sitcom centered around three individuals: Jen Barber, Maurice Moss, and Roy. These three individuals make up the infamous I.T. department set in Reynholm’s industries, a company whose service is remained obscure. Jen Barber is the head of the department and is absolutely inept about computers or anything related to I.T., Maurice Moss is the opposite, he is known to be a socially inept, a geek and genius. Roy, is Irish and unmotivated worker, who searches for more ways to get of doing his job. Each of these individuals portrays their own stereotypes that promote prejudices and discrimination from the rest of the company.