SWOT ANALYSIS
Strengths
• Natural Ingredients – Zoomster consists of natural ingredients like Ashwagandha (Indian ginseng) which is an anti-oxidant property, Glucose for instant energy, Tulsi and ginger. It has very less amount of sugar and for sweetness majorly it has Honey which is not only other natural ingredient it has many benefits. These all ingredients make Zoomster a complete natural energy drink and offer a lot to consumer compared to any other energy drink in the market.
• Focus on health - Zoomster is a product which focuses on consumer’s health. Its natural ingredients make it very unique and better in taste but at the same time healthy. It is beneficial not only for youths but for those also who are aged 35 and above. Most of the drinks in this segment consists caffeine which is not good for health if someone consume it for a long time and now it is medically proven that overdose of caffeine causes serious health issues.
• Variety of flavours – Zoomster offers a variety of flavours for consumers like fruit punch which is a low calorie energy drink which consists of 60% water and rest 30% of natural fruits and other ingredients which helps to refuel, rehydrate and replenish. Zoomster regular consists of ingredients like Ashwagandha, Glucose, Tulsi, Ginger, Honey, Taurine, Vitamin B & C etc. Lemon another flavour which consist of sodium, potassium, carbohydrates, Vitamin A, B & C with a taste of lemon which a thirst quencher.
• Low price – Zoomster has a low retail price than its competitor. In India many popular brands like Red bull cost around 150 - 175 Indian Rupee which is very expensive in Indian prospective. Zoomster has a price tag of 50 – 60 Indian which very less. Low price is a key strength of for Zoomste...
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... into picture. They will help us market and promote the product so well that we are sure of getting good responses even before the product reach the houses. They will use the best strategies to advertise the product so that people are completely aware about the product and are ready to use. They will ensure us of the best platform to launch and everything is in the budget that we as a company had chalked out. Our human resource department is handling the transportation and warehousing very well. They have the best 3rd party transportation company for their transportation by trucks. The warehouses are well built near the railway stations and have the most skilful of fork lifters and crane operators. We have the best labour that are capable of handling every good or bad situation very well, resulting in an accident free loading of our first ever launched energy drink.
Florence .E .Butt. opens the “C.C.Butt Grocery Store” which was located in Kerville and in 1905 and she investe sixty dollars so the business could start.In the 1920 Florence youngest son Howard .E .Butt gets to be in business and opens a new store in Del Rio in laredo.In 1940 H-E-B opens its first air condition store and start stocking frozen foods and H-E-B opens three stores in San Antonio.In the 1950’s H-E-B open one of its first stores having a fish market,butcher shop,pharmacy,bakery.In 1976 H-E-B milk plant opens up and became the largest milk plant in Texas,H-E-B states the largest bread bakery.In 1990 H-E-B introduces the brand “own brands” There is more than 11,800 H-E-B brand “own brand”
Executive Summary- Allround is the leading medical product for cold in the OTC market. It is the most frequent purchase with a high conversation ratio, though the retention ratio has been decreasing, along with market share. Some competitors have introduced new products, and Allround is slowly waning having reached maturity. Therefore, the OCM Marketing team has developed a long term Marketing mix strategy until 10th period.
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
Grady improves the health of the community by providing quality, comprehensive healthcare in a compassionate, culturally competent, ethical and fiscally responsible manner. Grady maintains its commitment to the underserved of Fulton and DeKalb counties, while also providing care for residents of metro Atlanta and Georgia. Grady leads through its clinical excellence, innovative research and progressive medical education and training.
XS Citrus Blast is an energy drink. The reason being that it holds the ingredients like B vitamins, caffeine, and taurine. All of which help one with a boost of energy, thus making this an energy drink.
energy drink. In effect, it will help to freshen the brand image as well as creating entry barriers against other competitors (McDonalds, 2007). This strategy will eventually lead to the increase in market share and customer base.
Traditionally, fruit beers made from various cereals, and a slightly fermented beverage made from porridge water (maheu) are the beverages usually taken between meals rather than with food. More recently, sugar and honey-sweetened tea and coffee and commercial soft drinks are replacing the traditional and more. nourishing beverages.
The company has a very good information systems support in being able to make strategic and routine decisions. They research and look into every available option prior to committing to purchasing or contracting with the companies in making sure that they are able to make the best quality product at the lowest costs.
Our most important resource is our human resource: the people who design and build our products and service our customers. Given the right combination of skills, training, communications, environment, and leadership, we believe our employees will achieve the needed gains in productivity and quality to meet our goals.
Surprisingly, the store had quite a few energy drinks that had little to no calories. This can be seen in Figure 6.
test whatever it's a bad effect or not. So when it used on humans, we
...trustworthy or not. This narrows down to how the consumers view the expertise of the company in manufacturing this particular product. Therefore, the company should ensure that all the staff members are highly qualified so as to boost the confidence of the customers.
Big global companies such as Coca Cola and Pepsi have introduced their own energy drink versions to their product base. Mother (by Coca Cola), Amp (Pepsi), V, Battery, 180, RedEye and Bennu being just some in the ever-growing energy drink market.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
“The term energy drink refers to a beverage that contains caffeine in a combination with other ingredients such as taurine, guarana, and B vitamins, and that