Swot Analysis Of Wonka Chocolate Company

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Company Profile
The Wonka Chocolate Company is a company that will operate in four categories namely Milk Food Drinks, Candy, Chocolate Confectionery and Gum category. The vision of this company will be to work together in creating chocolate brands that people love. This means that the company will work as teams and collaborate in converting products into great chocolate brands. Our mission is to deliver quality chocolate in every pocket. Quality will be the company’s building block. The company also has a mission of being committed to continuous quality improvement so as to ensure that its promise is delivered. The location of the company will be strategic enough within the CBD (Central Business District) where many people work and hence many …show more content…

This will be achieved through the adoption of superior marketing mix. There are four main strategies that will be used, and they include price, place, promotion and product. According to Cihangir (2008), marketing mix involves combining two or more strategies to ensure that a larger target market is reached such as combining price and place or promotion and product among other combinations. The marketing strategies are going to be used in the first two years to see if they will be effective. We will compare them against the real market situation and then adjust as time goes by or if the need arises. However, the marketing strategies are expected to bear fruitful results and are strong enough to ensure that our company are successful (Abrams, …show more content…

The company in this case will set up marketing campaigns that help in positioning chocolate as a gift or self-reward product.
SWOT Analysis
Strength
The Wonka Chocolate Company will draw its strengths from the production of chocolates that are of superior quality and that are very appealing to the customers in terms of taste. The company will also distinguish itself by adding ingredients to its chocolate to make them appealing to different categories of customers, for instance men, children and youth. The workforce that the company is eyeing is rich with skills and expertise in the field of food production and this means that they will give the best and produce great chocolates (Pinson, 2008).
Weaknesses
One of the weaknesses is that some ingredients that are used to make the chocolates appealing to a certain targeted customers may be difficult to be found. Some of these ingredients are also costly, meaning that they will raise the cost of producing chocolates and this may affect the profitability of the company (Abrams, 2003).

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