I am using secondary research because it saves time. I will not have

992 Words2 Pages

I am using secondary research because it saves time. I will not have

to collect the data first hand, which will allow me time to evaluate

the information found. I will research using the Internet, reports

on Cadbury and magazine articles.

Secondary research

Secondary research is information that has previously been gathered

from other sources. It is usually carried out by a third party

company. The data is then analysed and made available for other

companies. When using secondary data, care must be taken in ensuring

the information is correct. The data analysis and presentation may be

affected by the way the data has been collected. Secondary research

methods include the Internet, textbooks, magazines, newspapers and

reports.

I am using secondary research because it saves time. I will not have

to collect the data first hand, which will allow me time to evaluate

the information found. I will research using the Internet, reports on

Cadbury and magazine articles.

I found the following information from Cadbury confectionary market

review (2003)

In 2003, Cadbury increased its share of the market to more than 29% in

contrast to Nestle and Mars who have seen their share decline to 21%

and 20%.

The UK confectionary market continued to show growth in 1999,

driving sales of 5.5 billion. Chocolate sales account for around 70%

of the confectionary market, at 3.5 billion, while the remaining 30%

is made up of sweets, worth more than 1.75 billion.

These graphs show me the age and sex of the consumers of confectionary

products. This tells me about the area of the market my product is

aimed at. It tells me that more children eat the products than buy it.

It also shows that 35.7% of 0-16 year olds eat confectionary products,

which tells me there is a want for chocolate from my target audience.

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The UK market for confectionary Chocolate Sugar Total

by sector by value at current confectionary confectionary

prices

1997 3630 1530 5160

1998 3690 1720 5410

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