Swot Analysis Of Wells Fargo

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Threats to the organization involve the various competitors in the financial services industry as well as key partners in the supply chain. When discussing competitors, an obvious threat will be loss of market share to other institutions. With the negative media, many customers have switched their banking relationships to another financial services provider. Because the products in the financial services industry are generally the same from firm to firm, it is imperative that the service provided sets the organization apart. The threat of a negative image of Wells Fargo & Co. could tarnish the way the public views its service provided. Because of this, it is necessary to switch from a results driven model to that of simply serving the
By doing so, the organization can understand its competitive environment and create a strategic plan to succeed. Within an industry there may be several competitors that provide similar products and services. Within the financial services industry, competitors or Wells Fargo & Co. would be other banking institutions such as JPMorgan Chase and Bank of America. Because Wells Fargo offers a wide variety of products and services, its competitors may also include specialized firms such as Scottrade, e-Trade, Quicken Loans, and Loan Depot which specialize in specific products such as investment banking and mortgage products. Rivalry among these competitors is a positive factor for the consumer because each organization will focus on the activities of its competitors to provide superior service to its
Within the organization, focusing on customer satisfaction rather than results will help change the high pressure, sales-driven culture. For its customers, the mission will reinstate the value trust Wells Fargo & Co. places in providing financial services. For shareholders, concerns of market share loss can be addressed because the company will differentiate itself from substitutes with outstanding customer service. The new vision of Wells Fargo & Co. will need to address where it wants to be in regards to the trust of its customers. With the extensive media attention the company has received recently, it is important to focus the vision on changing how the public views it. The company’s vision should be as follows: “To be the number one financial services provider for our customers by focusing only on customer satisfaction and helping our clients succeed financially by deepening our core relationships with

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