Vanguard Case Analysis

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Vanguard Case Analysis

After reading through the Vanguard case, there were a few difficult

forks in the road that Vanguard seems to be facing. The company’s

future can be greatly affected by some of these difficult choices.

Vanguard has to decide whether to change their investment offerings,

further develop Internationally, or to simply advertise to increase

their client base. Top managers at Vanguard have to step up to the

plate and rollout detailed plans as to what path the company should

take regarding some of these issues. Through our in-class

discussions, the majority of the students argued on one major problem

that Vanguard was facing. The problem entailed Vanguards ability to

increase future customers without increasing costs.

Markets are ever-changing, and the ability of companies to adapt to

these changes is the key to survival. One company mentioned

specifically in the case was Citigroup. Their ability to adapt to

market changes and become a giant in the investments segment as a

“one-stop financial supermarket” is a prime example. Should Vanguard

take on this type of adaptation or stick to their current business

objectives? One interesting quote Brennan in the case stated “In the

future, nothing about Vanguard’s values will change,” but “everything

about the way we do business must change.” With this in mind, the

question is what must change for Vanguard to succeed and continue to

earn revenue and gain customers without increasing costs?

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