Vanguard Case Analysis
After reading through the Vanguard case, there were a few difficult
forks in the road that Vanguard seems to be facing. The company’s
future can be greatly affected by some of these difficult choices.
Vanguard has to decide whether to change their investment offerings,
further develop Internationally, or to simply advertise to increase
their client base. Top managers at Vanguard have to step up to the
plate and rollout detailed plans as to what path the company should
take regarding some of these issues. Through our in-class
discussions, the majority of the students argued on one major problem
that Vanguard was facing. The problem entailed Vanguards ability to
increase future customers without increasing costs.
Markets are ever-changing, and the ability of companies to adapt to
these changes is the key to survival. One company mentioned
specifically in the case was Citigroup. Their ability to adapt to
market changes and become a giant in the investments segment as a
“one-stop financial supermarket” is a prime example. Should Vanguard
take on this type of adaptation or stick to their current business
objectives? One interesting quote Brennan in the case stated “In the
future, nothing about Vanguard’s values will change,” but “everything
about the way we do business must change.” With this in mind, the
question is what must change for Vanguard to succeed and continue to
earn revenue and gain customers without increasing costs?
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Consistently above average performance and competitiveness of the majority of Vanguard funds (Exhibit 2). Quality driven corporate culture. One of the highest loyalty scores in the industry, with a redemption rate below the industry average. Good reputation. Weaknesses Low brand and advertising awareness.
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