Company Profile & Background
Twitter describes itself as a "global platform for public self expression and conversation in real-time." Twitter have proved a platform for its users to discover, uncover, find, generate and distribute content, with an emphasis on simplicity. Currently, the majority of Twitter users reach it online or by a mobile application, so the 140 character limit is more of a systemic limitation instead of technical one.
Twitter is a public real-time platform allowing any user to tweet and any user to follow other users (users can choose to make their accounts private). Users can be followed by thousands or millions of other users without requiring a reciprocal relationship. Also, the largely public nature of the platform
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It also allows user to update links, pictures, video 's and other media content. These features have enabled Twitter to become significant platform for communicating happening ranging from real life events, sporting events, natural disaster and political turmoil. Twitter helps enable what it refers to as "powerful shared experiences."
SWOT analysis was performed to analyze the internal and external factors that can affect Twitter 's future performance.
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Based upon researchers, as the micro blogging site`s global growth declines, shows this character limit is impeding progress of Twitter growth, mainly because different foreign languages possess different parameters in which to put in words a consistent thought. The key point is to find a right way to handle such a drastic change without irritating core users who are deeply attached to the existed limitation. Twitter might release a new product which would permits users to send tweets more than 140 character limitation that Twitter currently imposes. In this aspect, the ones who really do not want to stick on character limitation can have it. But there are many of indications that Twitter user are already ready for this change, because users already find to avoid 140 character limitation by tweeting photos of long
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
The first limitation is we are only looking at twitter and stock data over a period of a few weeks.
Since these issues have caused negative diversity, social network accounts like Twitter has put up a campaign to stop the abuse of free speech that is spoken or written on social networks. In the article of Fox 12 Oregon, Twitter states that “The company said Tuesday that it has begun identifying people who have been banned for abusive behavior and it will stop them from creating new accounts” (Ortutay). The purpose to create the new idea is to keep a safe environment for Twitter is to minimize all the social negative abuse that goes on the internet to the real world. Like it says in the reading, “being able to connect with anyone in the world who has similar interests may mean that one’s own community becomes less important” (Giddens el al. 2017: 198). The quote answers the question of growing existing inequalities, the more the hatred on social networks, the more it goes viral
A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.
It was only a place to draw in people to connect with and become an opportunity for self-expression but, it became something more. With people being a social network so much came the idea of alienation. “The risk of the performance culture, of the packaged self is that is eroded the very relationships it purports to create and alienates us from our own humanity” (348). Even though it was a place to connect with people some people took it to the extreme. Twitter became the only place they would interact with people. They wouldn’t go out and meet people anymore. “When friends become fans what happens to intimacy?” (348). People stopped connecting with the people in reality and stayed just on social networks. They removed themselves from humanity and created an online life. This is what social media does to us. People tend to be larger than life on social media and for some people that was all they need. “Social media may have not instigated that trend but by encoring self-promotion over self-aware, they may well be accelerating it” (348). Social media made people want to promote themselves more. Instead of being are aware of the things going on in their lives they were too busy making things seem more than what it was just for a tweet. “Each twitter post seemed a tacit referendum on who I am or at least who I believe myself to be” (347). Although all of these things were going on through Orenstein’s time on twitter, nothing made her want to delete her account. She was already too addicted to leave it. Through this she realized that not everything needs to be shared on a social network. People just need to stop and enjoy life in the moment. Don’t sit around and think of a way to express yourself in a tweet. “It also means that next time I find myself lying on the grass, stringing daisy chains and listening to E.B. White I will resist the urge to trumpet about the swan”
I always thought Twitter involved so much nonsense and negativity, so I doubted my ability to develop a PLN through Twitter. However, I quickly realized how many people use Twitter in meaningful ways. By following the right people, I can fill my newsfeed with positive, beneficial information. My PLN grew through Twitter because I was involved with it. I am passionate about education and becoming the best teacher, so I was able to use Twitter to my advantage. I was able to make connections with classmates that I previously had not connected with, as well as other professors and
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
...ke twitter the creator can now talk and address their fans directly rather then having to communicate though the media. It is a direct line of communication that allows the fans to receive and share information quickly. The media has to with these changes.
Picard, A. P. (2011, March 20). The History of Twitter, 140 Characters At A Time. Retrieved from http://www.theglobeandmail.com/technology/digital-culture/social-web/the-history-of-twitter-140-characters-at-a-time/article573416/
There might be a plethora of pros to using one of these social media as an advertising tool, but most of them come with a certain amount of potent cons. One such social media tool is Twitter, according to the official terms of administration, there are certain points of confinement on the way you can advertise on Twitter. The edges are not altered, however you will make a po...
The SWOT analysis is used to gauge a company’s strengths and weaknesses. It also outlines opportunities for tapping and presents possible threats that could affect a company’s operations.
Twitter and Instagram are Social Media sites that allow users to communicate with others. Twitter is used to communicate small thoughts. Pe...
People mostly use Facebook, Instagram, and other social networking sites to connect and interact with family and friends through the use of pictures, videos, and status updates. On the other hand, people tend to use Twitter to share brief and concise ideas and topics. Twitter is a free and easy to use service that you can use in a variety of ways. This social networking service helps you express your own ideas, inform people about developing news, or ask for a personal advice. I would like to guide you through the steps of how to start using twitter. In order to navigate twitter, you must select an electronic device with reliable internet access to create an account and learn how to browse twitter’s interface. From here on, you can compose and share a “tweet”, which is
The purpose between both Facebook and Twitter is to share one 's information on an online community. Facebook users can write a status with an unlimited character amount about what’s on their minds. For example, the user can express their views on a general topic, share life changing events, or even talk about an event they will attend. Twitter on the other hand, is based on little updates in the user’s daily life, called a tweet. Tweets have a limit character amount of one hundred forty, limiting the thought
I find social media a perfect way to stay in the loop of what is going on with my friends. Although Eva likes to post pictures of her favorite celebrities, I enjoy using twitter to stay up to date on my favorite sports teams and players. We all can agree that although we do not post selfies or constantly update social media on what we are doing at that very moment, we enjoy benefits social media gives us.