Swot Analysis Of Travel Today

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Product Strategies Travel Today’s marketing plan product strategies include offering clients vacation packages, cruises, flights, hotels, car rentals, special events, and transportation to and from airports. The company offers last-minute deals to Mexico and the Caribbean to include airfare. Travel Today is offers travel opportunities throughout Europe by offering luxury, adventure, sport, and gourmet food packages. Travel Today is offers adventure packages to Mediterranean or Northern Alaska. Travel Today customizes travel packages. The firm believes that providing customers with exceptional value will keep them coming back. Travel Today has established them apart from the competition by specializing in luxury travel experiences all over the world. They have developed an easy to follow itinerary by taking care of every detail; …show more content…

The target market is not price sensitive; price is irrelevant as long as it is reasonably proportional to the services offered. Travel Today is competitively priced as in the industry market. The different trips all have different pricing schemes; however, the adventure trips in general will be from $1,000-$5,000 per week. Travel Today’s pricing strategy is based upon making sure that the service offered available to the target customer. The package value and pricing are taken into consideration along with the services being provided to ensure that the customer recognizes the overall experience and value. Travel Today will express through brochures, pictures and promotional material through the media the quality of the vacation packages offered. The clientele being targeted are individuals looking for an exceptional and exciting one-of-a-kind vacation experience one filled with luxuries and top notch service. Travel Today listens to the traveler in order to custom tailor your travel requirements to fit your needs.
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