Swot Analysis Of Squash Cosmetics

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Corporate Social Responsibility is a company’s or management’s obligation to make decisions based on the best interest of the company and society as a whole. This can be divided in four criteria: Economic, Legal, Ethical and Philanthropic. Lush Cosmetics Ltd. is leading example on integrating ethical and philanthropic CSR into the business model and marketing methods. Lush is a cosmetic company that started in England, that specializes in making face and body products using organic, fresh and sustainable ingredients. Lush, like all successful companies, must meet their first criteria of economic responsibility of turning a profit. Lush included this as part of their mission statement, A Lush Life which states “We believe our products are …show more content…

Lush has always maintained this animal testing ban on their raw materials and final products, and only make 100% vegetarian products and 81% vegan products. According to their Green Policy they also “keep on top of regional and national legislation and partner with many groups to lobby for new regulations that drive and encourage a shift towards a greener future.” They use their buying power to encourage changes in legislation in order to create a more environmentally friendly …show more content…

Lush has a notable charitable product called the “Charity Pot” which started in 2007. The entire purchase price (minus taxes) of a Charity Pot lotion supports “humanitarian, environmental and animal rights causes locally and around the world.” The Charity Pot is often prominently displayed at the register and varies on what organization the proceeds go to. Staff members are also involved in the Employee Volunteer Program in which employees can volunteer with local Charity Pot partners in their community. Philanthropic social responsibility goes above and beyond what is ethical and is at the center of Lush’s highly ambitious and noble business

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