MARKET ANALYSIS:
One of the evidential facts of the present scenario is worldwide accessibility to the internet. The power of social media is such that it is expected to reach from 2.5 million by 2018. Most interestingly, a quarter of million from India (approx.: 243 million internet users). Indians are very active in different social networking sites and 88% of users share content in their social profiles.
A lot of times people don’t know What they want until you show it to them, so we are here with our product U &I . So come invest your ideas, Connect through, Discover yourself!!
Market Segmentation.
We aim gaining prospects by targeting audience based on:
Age group: 16-30
Social groups: youth (students, budding employees, budding artists,
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Strength: Provision of feedback for the users is one of our major strength. Based on the feedback we are going to modify the website in order to meet the needs of the user. The website homepage consists of hyperlinks to different kinds of services which will provide an easy access to users making the website user friendly. We will connect the investors with the page owners is our another strength.
Weakness: We are not going to use any print media .User can adopt the platform in a positive manner or in a negative manner based on his attitude and behaviour
Opportunities: In the website we will enable advertising space for different products, colleges and apps. This website targets the people who are in the age group of 16-27 which contributes the majority of internet users. As this website is innovative with effective features so it will create an untapped market
Threats: Now a days social networking sites like Facebook, twitter Etc…are being widely used. We might get threat from these sites as we fall into the same category
Verticals:
Here we offer various genres of verticals under one platform U & I. Keeping into consideration about the variety of choices one makes, interests, exposure and need for change
...ouraging users to share the apps via social media. I believe that because I have a very targeted approach on a group that is generally underserved and not being market to I stand a good change at establishing a consistent source of revenue.
A critical SWOT analysis of Netflix’s social media techniques clearly shows they are ahead of the game and not backing down from rising competitors like YouTube which is gaining viewers by increasing the amount of online content.
Threats: The first threat relates to the growing number of start-up social media companies that are tarnishing the name of social media platforms. Likewise, there has been a growing level of concern with brand impersonation with a good example being Facebook is brand impersonated by Fuckbook. Thirdly, social media are threatened by lost trust. Besides, industry incompetence that is characterized by industry incompetence continues to be a threat. Furthermore, there are fewer controls in the social media
Naidu, Prasant. "Are Social Networks Exploiting Our Security?" Lighthouse Insights. Lighthouse Insights, 7 June 2012. Web. 3 Nov. 2015.
Yahoo! Inc.’s corporate mission revolves around the idea of providing the essential global internet services for both business and individual consumers alike. In effect, and as Yahoo! (2012) states, the company is focused relentless on not only making daily habits around the world inspiring, but also entertaining. In this regard, Yahoo is committed to ensure that its customers only use the best products so as to enhance their digital experience. The primary goal and objective of the company in articulating its mission is to offer quality, must-have marketing solutions for online advertising businesses; and to attract publishers and content developers by offering an attractive open platform that promotes innovation. The company’s organizational culture springs from its mission statement, and revolve around several key core values as follows; excellence, teamwork, innovation, community, customer satisfaction, people and its shareholders.
The weakness in USA Today’s business is the current technological environment in our world (Ferrell & Hartline, 2011). More people are consuming information through the Internet and their mobile phones. This makes the printed piece less desirable to a reader who can easily find the information they are seeking through the technology at hand.
This world as we know is heading towards a more virtual era, where everything we need to know is under the palm of our hands. We have many devices such as smart phones, tablets, computers, which gives us access to an infinite amount of information. This virtual life style we are becoming accustomed to introduced us to social media. An increase amount of interaction is being built between known and unknown users from all around the world. Social networks such as Facebook, MySpace, twitter, and even tumbler have become an everyday routine of our daily lives. In this modern society, all these social media websites have brought about a significant amount of impact in many of us. It has really influenced its users on how to conduct their lives.
However, there are also some negative effects of social networking sites. Spending too much time on social networking sites affects people’s work and study, and people will become more and more isolated from their friends in real life. Moreover, it is difficult to protect users’ privacy on social networking sites, so it may result in the risk of revealing personal details. All in all, the popularity of social networking sites depends on the copycat effect among people, convenience in themselves, and their good functions. When social networking sites are becoming an important part of people’s lives, people should learn to make the most of these sites instead of wasting time.
Today technology has created new styles of communication on the internet for us all. This technology has made great impact on everyday life in today’s society. Cyber communications have become hugely popular in the last decade, especially those websites that help people to find new or old friends, keep in touch with families, and even help people to find potential dates! The numbers of people using cyber social networking are growing in millions every year. Cyber social networks have helped people link to each other with common interests, and expand personal ideas and support worldwide. But people are getting too friendly with this technology. Dangers are slowly appearing, and there still have a lot of hidden threats. Cyber social networks are threats to our personal social lives, lead into new addictions, and compromise the security of privacy issues.
However, much like any other part of the internet, social networks can be frought with serious security risks, both for your person, and your data.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Cybercrime and social media are two major global problems that impact society. Today, are more accessible to computers and the Internet than in years prior. Nonetheless, perpetrators attack social media with illegal activity to facilitate their crime. There are different strategies or practices by various countries to combat cybercrime. However, identity theft, cyberbullying and phishing are three major type of cybercrimes which are impacting social networking websites.
Almost over a billion people use Social Media Websites daily in order to get in touch with their Loved Ones, Family, and Friends. These sites are widely used to share photos, experiences, and loads of other personal items. They are no doubt a valuable tool for marketing, social, and entrepreneurial purposes but they have some really serious downsides as well. There are a lot of risks concerned with Social Networking Websites. For example, Disclosure of private and personal information, Bullying, and harassment, stalking, child Abuse, mental attacks in the form of Negative, racial, sexual, and Offensive comments, phishing, viruses, hacking, click bait, fraud, and inappropriate links, etc. are associated with Social Networking
Social Media has evolved magnificently since the first email sent in 1971. Social media is any form of website or application which enables us to share content with one another with a simple sharing tool. Social media has become an addiction for most, if you were to ask the average student if they were connected to a social networking site, about 73 percent would reply with a yes. In addition, about 63 percent of people log on to a social media site daily and on average 40 percent log on multiple times a day. Everyone has their own reasons for the use of social media, which could include shopping, research, or other personal reasons like venting and status updates.
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...