Swot Analysis Of Share A Coke

Share a Coke is a fantastic example of a business using crowdsourcing to attract a broader audience and to receive innovative ideas from the public. Crowdsourcing is a great opportunity for businesses to engage the public, generate new ideas, and ultimately connect with their consumers on a deeper level. Through its campaign, Coca-Cola showed consumers around the world that it is interested in their lives and ideas, which resulted in several outcomes. For example, Coca-Cola experienced an increase in sales and brand promotion. Besides that, #ShareACoke has become a popular hashtag on social media sites, an outcome that not only advertises the company, but also gives the business plenty of new content and ideas for future marketing campaigns.

Indeed, consumers' posts provide Coca-Cola with different examples of why people love the product that the company can use for promotion. I believe that Coca-Cola has certainly proved to the population that it values their opinions and business, which increases consumers' trust and loyalty to the company. Thus it seems that Share a Coke may have a more permanent effect on Coca-Cola's revenue, suggesting that the campaign was a success.