Section 3: Sears Business Analysis Sears, which later changed its name to Sears Holding after a merging with Kmart, is a department store. A department store is a retailer that has a complex and wide range of products that can appear in smaller specialty stores that is managed and organized by one company. Sears products range from tools and home appliances to apparel and jewelry, among other various products and services. The convenience of being able to buy such an assortment of merchandise paired with the assorted price ranges adds to the high levels of customer service that are incorporated in Sears Holdings. Section 3: Sears Holding and its Other Brands Sears is only part of a much bigger corporation, which is Sears Holding, a partnership of Sears and Kmart. Sears Holding Corporation is the leader in home appliance retailers along with other merchandise such as lawn and garden, fitness equipment, tools and automotive repair and maintenance. Some of the key proprietary brands include Craftsman, Kenmore and DieHard. The apparel brands involved include well-know labels such as Joe Boxer, Land’s End, the Kardashian Kollection, Jaclyn Smith and Sofia by Sofia Vergara. Country Living Home Collection is also a brand included in Sears Holding. This company is the nation’s largest provider in home appliances and services with over 14 million service and installation calls annually. This service is the most important and substantial part of the company generating most of its revenue. Section 3: Sears’ Most Profitable Brands Sears Holdings is a struggling discount retailer and is detaching from other stores in order to boost its financial position. Almost a dozen Sears and Kmart stores have been sold over the past year and... ... middle of paper ... ...quality and was published by the Human Rights Campaign. Revenue has grown and the company has also shown a stronger financial performance. 280,000+ employees Subsidiaries include Sears, Roebuck and Co., Kmart, KCD IP, Shop Your Way, and MetaScale among others. SHLD has its own flagship brand line. Multiple store closings due to lesser performance are a main concern. Sears Holdings is the target of a campaign called Industrial Workers of the World to get the company to cease advertising through Havas’ MPG. Disposable income is increasing customers. Tapping into the international marker, especially emerging economies. The acquisition of smaller retail chains. Customer focused services and advertising increase visibility. Financial troubles are being substantial. Operational control is becoming more difficult. Competition is increasing and economic changes are as well.
Lowe’s tries to foster collaboration and strength in a variety of methods; many are through leadership training tracks and supporting employees and their families. During times economic uncertainty, it is important that individuals know that they an organization that cares and supports them. In a comprehensive report released by Lowes, the company detailed improvements Lowe’s achieved in important focus areas, including the health, safety and engagement of employees, the company’s advancement towards its 2020 goals and its partnership with suppliers to maintain the highest ethical standards and improve the products it sells (Lowe’s Companies, 2015a). According to Lowe’s Companies (2015a), “For the first time in Lowe’s annual Employee Opinion Survey, all of its U.S. stores, distribution centers and customer support centers all reached the company’s benchmark engagement goal of 65 percent, indicating a highly engaged and satisfied staff” (para 4).. “Career Bliss recognized Lowe’s as one of the 10 happiest retailers to work for in 2014” (Lowe’s Companies, 2015, para 5). To keep an organization running efficiently and effectively, you need a good customer base; you cannot achieve this without helpful, courteous and willing employees. Lowe’s understand that to keep up in the industry, they need to ensure they employees are taken care of
Kohl's. Kohl's | Shop Clothing, Shoes, Home, Kitchen, Bedding, Toys & More. Retrieved April 20, 2014, from http://www.kohls.com/
“Sears is the leading retailer in home appliance, tools, lawn and garden, electronics, and automotive repair and maintenance. They are also the largest home service provider and answers over 11 million service c...
Grant, Robert M. . "Wal-Mart Stores’ Operations and Activities." Contemporary Strategy - Inkling. Wiley. Web. 1 Jul 2014.
Should Kmart and Sears keep their own identities and have unique competitive strategies, or should they be combined in some way with a new overall corporate competitive strategy? Please defend your answer.
Sears has seen many different changes in business and has had to adjust to t...
Selfridges & Co. had one of its most important moments on the celebration of its 16th birthday, when a television set was presented for the first time. In addition, the company ended up later leading the way of selling it. In 1929, Selfridges was the largest retail group in Europe, being c...
Kmart is a huge vintage company that had peeked at one time and now is
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
As revealed by the SWOT analysis earlier Kmart has potential to pull itself out of its current position of facing closure. In order to exploit opportunities and counter threats Kmart needs to build on these competencies to strengthen its position and counter internal weaknesses against the single largest industry threat - increased competition in a mature market.
On January 22, 2002, Kmart filed for Chapter 11 bankruptcy protection becoming the largest retailer ever to do so in U.S. history. Most industry analysts attributed the immediate cause of the company's bankruptcy filing to a dull holiday season and stiff competition from WalMart and Target as the chain's more fundamental problem. But competition wasn't the root cause of Kmart's consistently poor performance. The real reason for Kmart's poor performance is that Kmart never had a marketing strategy. Kmart completely misunderstood its market and was positioning itself in the wrong direction. Also, on the strategic side, there are issues of where stores were located. On the whole, Kmart stores did not seem to be sited as well as the stores of the competition. Then there was the issue of technology. While Wal-Mart was becoming the relentless efficiency engine that we know today by investing in technology and streamlining the supply chain, Kmart held back. As Wal-Mart developed an infrastructure that enabled it to lower prices, Kmart slipped into a price disadvantage. This paper discusses these strategic problems that led to Kmart's poor performance.
Gap Inc. is a global organization, which provides consumers with retail items such as clothing and accessories. According to the 2016 Fortune 500 list, Gap Inc. is ranked #177. They are also ranked #40 on the annual Fortune Change The World list. The company is comprised of a series of brands (Old Navy, Athleta, Banana Republic, Intermix, Gap), which allows them to appeal to a wide range of consumers. Each brand has a specific style, culture and economic level that they are looking to target. When the brands are seen altogether, the organization is able to show its diversity. Gap Inc. shares many similarities with numerous organizations which obtain large individual market shares.
Walmart is one of the strongest brand names in the United States, there aren’t many people who don’t know
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The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.