Industry Analysis Report on Kmart

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Industry Analysis Report on Kmart

INTRODUCTION

Kmart is a huge vintage company that had peeked at one time and now is

struggling to survive due to competition and other legal battles. This

analysis report will describe and analyze the major forces that shape

the structure and competitive intensity of Kmart. This report will

look at Kmart’s history, competitors, marketing strategies, and some

legal battles that have affected the company. The shaping and

structuring of Kmart started more than one hundred years ago.

HISTORY

Over a century ago, Sebastian Spering Kresge opened a small store in

Detroit, Michigan and tainted the entire setting of retailing. He

built this store not intending that his store would develop into an

empire of more than twenty one hundred stores and an Internet presence

that reaches millions of customers everyday.

The S.S. Kresge Company founded in 1899, opened its first Kmart

discount store in 1962. By the next year, Kmart had opened 53 stores,

on the verge of being the number one retailer. In the 1970s, Kresge

began opening smaller 40,000 square foot stores in smaller towns and

switched from brand name to private label goods manufactured

internationally at low cost. Over the years, Kmart hurt its own

development efforts by diversification into specialty retailing, which

brought it close to bankruptcy. In the 1990’s, the company had to sell

off its Sports Authority, Borders, Office Max and Builders Square

chains. A decade later in the twentieth century Charles Conaway

replaces Floyd Hall as chairman and CEO. About a year after the new

chairman and CEO joins Kmart, the corporation bought BlueLight.com

Internet service and soon there after Kmart Corporation files for

Chapter 11 bankruptcy protection due to stiff competition, corrupt

leadership, and bad financial planning.

COMPETITORS

Kmart filed for bankruptcy protection, once the largest retailer ever

to do so in U.S. history. Most industry analysts believe the cause of

the company's bankruptcy filing was due to stiff competition from

WalMart, Target, and lack of marketing strategies. Besides, when

WalMart and Target predictably entered into Kmart's territory, Kmart

had given its customers every reason to go somewhere else.

With more than 4,000 stores and insistent expansion plans, WalMart is

a one of the strongest retail forces. Thei...

... middle of paper ...

...les is still functioning. This analysis report described and

analyzed the major forces that shape the structure and competitive

intensity of Kmart. This report reviewed Kmart’s history,

competitors, marketing strategies, and a few legal battles that have

affected the company. Kmart needs to realize the need to developing a

strong marketing strategy before they are forced to go out of

business.

REFRENCES

Accela Communications Inc (2003). “BlueLight folding into Kmart, lays

off staff.” http://www.itworld.com

American City Business Journals, Inc. (2003) “Kmart reports $862M

first quarter net loss.” http://www.albuquerque.bizjournals.com

Fox News Network (2003). “Kmart Web Site Answers Angry Shareholder

Questions.” http://www.foxnews.com

InfoWorld Media Group (2001). ”Benefits of a slowdown.”

http://www.archive.inforworld.com

Kmart Corporation (2000). “More Information about K-Mart.”

http://www.kmartcorp.com

Microsoft Corporation (2003) “Kmart’s 5 big blunders.”

http://www.bcentral.com

The Detroit News (2002) “A look at Kmart’s History.”

http://www.detnews.com

Where It’s @ (2002). “Kmart-Running Out of Time.”

http://www.retailindustry.about.com

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