Swot Analysis Of Kpop

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This SWOT analysis will look at K-pop at four sides to discuss how it become an international hit. 1. Strengths 1.1 A comprehensive and strict training system In order to become a K-pop singer in Korea, it is not an easy thing. The company had been looking for trainees long time before they actually decided to introduce a boy group or girl group. The youngest trainee can be just around ten years old. For example, the youngest member of the new girl group “April ” is only 14 years old.[ ] And the selecting of trainees is not only limited to Korea. SM entertainment had been holding global auditions since 2006 which 300,000 performers have to compete for only 100 positions.[ ] Each trainee they picked has to be the best of the best and got pick However, in order to archive a bigger market share in the global world, the Korean music industry itself decided to take it to an upper level. To overcome the cultural barrier and attract more oversea supporters, the K-pop groups are welcome to keep its singer’s nationality diversity. For example, the girl group “Twice” debuted last year was formed by five Korean members, three Japanese members, and one Taiwanese member.[ ] Adding different nationality members of a band group is helping the group to enter the particular market since they clearly have a language advantage over other competitors and have some kind of emotional or cultural similarities can be used to appeal to oversea fans. At the same time, producing K-pop music is also a process of global sourcing. Such as Girls’ Generation’s song “Genie” was arranged by Yu Yeong-jin, a Korean musician, but it was composed by Design Group from Europe and choreography by a Japanese- American dancer called Rino Nakasone Razalan.[ ] This kind of international cooperation does not only improve the quality of K-pop music products but also make sure the music will be more acceptable to a wider market

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