Swot Analysis Of Indian Footwear Industry

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INDIAN FOOTWEAR INDUSTRY Notwithstanding the global financial crisis, the Indian shoe market strives to be on a solid footing. Footwear has been the primary growth driver for the leather industry in India, being the world's second largest producer after China. Indian footwear industry has been dominated by the unorganized sector with a share of 65% in 2013. The unorganized segment comprises of small cottage industry based manufactur¬ers. The organized sector is dominated by major domestic and international players like Bata, Liberty, Adidas and Metro etc, accounted for only 35% of the market. MARKET SEGMENTATION Indian footwear industry can be classified into casual footwear, mass footwear, premium and sports footwear. The mass footwear points to low price foot¬wear and majorly consists of slippers. On the other hand, casual footwear involves footwear preferred by people for their daily wear in schools, colleges and at …show more content…

The company has been into manufacturing shoes since the 1930s for generations of Indians. Bata India has today established itself as the largest footwear retailer in India with a 25% market share in the organized sector. With the advent of the premium segment, the footwear market that has traditionally been price driven has been evolving into a quality-conscious and fashion-driven industry. Bata caters to both ends of this spectrum and everything in between. Using cutting edge technology and research, Bata produces a variety of fashion, casual, formal and sports shoes. Bata offers its famous Ambassador and Mocassino range of classic and formal dress shoes for men. In case of the young mass, Bata presents shoes for a city casual style. Bata's popularity in the ladies segment has been phenomenal with the Marie Claire range of shoes. Below is a broad list of products from BATA: AGGREGATE MARKET FACTORS MARKET

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