No7 Lash Impact Mascara Marketing Strategy

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Recommended: Swot analysis for department of business management

Task4
Marketing mix in different contexts

Effective marketing plan is a combination of market research, setting the objective, marketing strategy, Tactics and control. In this chapter shows marketing plan for No7 Lash Impact Mascara.

Marketing plan for No7 Lash Impact Mascara

No 7 is a one of the famous beauty product by Boots.No7 Lash Impact Mascara is a new product launched by Boots. Even though Boots wants everyone to buy the product, it is practicable to target certain groups.

No7 products mission and goal:
No7 products mission is to provide highest quality cosmetic product and at value product. During the next 6month Boots seeks to achieve the following objectives based on No7 Lash Impact Mascara:
1. Introduce the new product to target customers
2. Increase the number of customers
3. Increase the profit by 20%

Situation analysis:
The marketing environment for No7 Lash impact mscara has market opportunities same time it has some challenges. However Boots is believes they can achieve their objectives. Below the Table shows a SWOT analysis of the Boots conducted by market analysis to No7 Lash impact mscara’s strengths, opportunities, threats and weaknesses.

Strength Weakness
• No 7 brand recognition
• High product quality, non-comedogenic and Hypo-Allergenic
• Strong and effective Research and Development (R&D) of the product
• Effective strategy for marketing
• History of customer satisfaction
• Boots strong customer relations and loyalty • Depend on the quality of suppliers
• Be subject to foreign regulations for the suppliers and marketing
• Fall in market share
Opportunity Threats
• Expanding to developing market
• Latest demand in product innovation
• Growing fashion trends for the need of cosmetics by the three...

... middle of paper ...

...romotion
3. Product launch
Following table shows the action plan

Activities Month1 Month2 Month 3 Month4 Month5 Month6
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Situation
analysis
Set the objective Marketing strategy Implementing
Action
• Create the product awareness
• Advertising and promotion
• Product launch
Monitoring and Evaluation

Budget: According to previous budget history boots will plan for this product budget

Monitoring and control: Boots should have to monitor the activities and based on that they will revise the marketing plan.

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