Swot Analysis Of Good Night Lamp

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CATEGORY MANAGEMENT Category Management is a retailing concept in which retailers break down different products into discrete groups of related products. Good Night Lamp At Good Night lamp, there is only one product i.e. a lamp. So there is only one product category. Indian Online retailers Online retailers like pepperfry, they would categorize goodnight lamps under Lamps and Lightings. Since they have many product categories, they would consider this category as a mini business in premium segment. Indian Offline retailers Offline retailers like addressHome would categorize goodnight lamps in home decor. They would keep the product with other exclusive table lamps in the showroom. TRADING AREA ANALYSIS & SITE LOCATION A trade area analysis …show more content…

Offline retailers can conduct various engaging activities with the customers to stimulate product interest, trial or purchase. Activities like contests regarding product features, benefits and technology. They can also improve point of purchase displays by using digital signage to inform customers about the product on a flat-panel screen. Store promotions should be targeted to the customer in order to increase the conversion ratio and thus, improve sales of the company. Discounts impact the way customers think and behave towards the …show more content…

Indian offline retailer would have a store manager who would perform all the activities mentioned above. Store manager is responsible for increasing labor productivity. At retail outlets like addressHOME, a store manager would be involved in increasing the sales of each category. Also, the cost associated with each category has to be controlled by him. For a product like goodnight lamp, a salesman should know the technical details of the product as customers might ask him to explain the product details. Also, it is a premium category, so technical expertise is expected from the

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