Swot Analysis Of Duty Free Shop

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The world's first Duty Free shop was established at Shannon Airport in Ireland by Brendan O'Regan in 1947 and is in service to this date. Designed to provide a service for Trans-Atlantic airline passengers typically travelling between Europe and North America whose flights stopped for refueling on both outbound and inbound legs of their journeys, it was an immediate success and has been copied worldwide. Duty free shopping was in its infancy when two American entrepreneurs, Charles Feeney and Robert Warren Miller, created what is now Duty Free Shoppers (DFS) on 7 November 1960. DFS started operations in Hong Kong and spread to Europe and other places around the globe. Securing the exclusive concession for duty free sales in Hawaii in the early 1960s created a business breakthrough for DFS, and the company was …show more content…

Delhi Duty Free entered into the competition in the year 2010 with its setup at Terminal 3 IGI airport. Terminal 3 is the 6th largest airport in the world and the largest airport in India. The Delhi Duty Free Services (DDFS) is eyeing a turnover of RS 750 crore in this financial year having its average per day sale RS 2 crore approx. DDFS is betting big on increasing passenger traffic at the IGI terminal and expects to lure customers away from the duty-free shops at Dubai, Singapore and other international airports. The company is benchmarking their prices against those at Singapore and Dubai as these two markets are nearest competitors. Passengers arriving at T3 terminal account for 60 per cent of the company’s sales while the remaining 40 per cent come through outgoing passengers. To know more about the competition which the company is facing internationally lets study about the different Duty Free travel retail companies. SWOT Analysis of DDFS Strengths • Situated in the largest airport of

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