Since the beginning of our companies inception in 1910, our company has continually gained marketshare. Today, we are leading the market in perstige perfume and are located in more than 90 countries. In order to stay competive in the cosmetics industry, we need to be the first movers in re-engineering our supply chain into untaped processes. To complete this vision, our next steps include (1) identifying inflection points, (2) understanding different startegy options, (3) aggressivly re-engineering our supply chian, and (4) adhering to a new change management program.
INFLECTION POINTS
Our company has three major inflection points we need to consider: (1) managing a consolidation of suppliers, (2) executing an optimal organizational structure, and (3) maximizing the monetary impact while we re-engineering our supply chain.
SUPPLIER CONSOLIDATION
The cosmetic industry is very saturated with competitors. As a result, upstream suppliers are plentiful which allows manufactures to
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Our weaknesses would be addressed, and we would capitalize on the necessary changes to sustain our competitive advantage.
VRIN STRATEGY
The next theory of consideration is the VRIN strategy. Under the VRIN strategy, we would believe that we have certain resources that give us a competitive advantage. Our biggest resource that gives us a competitive advantage are our 100 prestigious brands. Customers revere our products not only due to their brand recognition, but also because of their superior quality, performance, and price.
VRIN strategy goes against what we are trying to accomplish. Our expertise is in our brands, not our knowledge sharing routines with our suppliers or the current effective governance of our purchasing processes. However, we need to improve on both of these areas while we continue to focus on our brand images. Thus, the VRIN strategy is not the optimal strategy for us to pursue.
GAME
Introduction Ulta Beauty is the largest beauty retail store in the United States. They specialize in cosmetics, fragrances, skin care products, and salon services. Ulta Beauty has been in business for 25 years and has grown to be the top in their industry. With a wide selection of beauty products, their slogan is “all in one place”. The contents within this paper will provide a SWOT Analysis for Ulta Beauty.
There are number of strengths that we posses that will help us to capitalise on a competitive market, these strengths include:
Andrews is a sensor manufacturer in the market. While the company has been unable to develop a straightforward competitive advantage over the course of the past three years, the competitive landscape of the market has become a significant source of concern for the company’s leadership. There are other companies out there who produce better products, or are able to compete strictly based on price cuts. It came to the CEO’s attention that there is an opportunity for Andrews to shift a large portion of its production to an offshore location. This decision will not only allow Andrews to reduce its labour and material costs, but will also allow for improved distribution practices.
Every business has an evolutionary clock speed measuring the rate of change in products, processes and capability. At the core of everything is the organizations ability to design a sustainable supply chain. When this becomes an organizations core competency, they are then positioned to continually win the temporary advantage. By simultaneously working to improve products, process design/creation and supply chains (three dimensional concurrent engineering), a company can drive the “turn of the helix” thus changing the clock speed for the industry.
LVMH was able to broaden the company’s media operations, create new retail outlet, enhance their line of champagne, and open fashion houses, like Fendi. LVMH found their corporate strategy was diversification into a wide variety of luxury products. They grouped all of their brands into six different business units. Their wine/spirits unit poss...
For instance, Harley Davidson may be forced to change their marketing strategy due to the entrance of a new competitor into the market. Second, Harley Davidson has to learn new skills and technologies quickly. For example, technologies are changing rapidly, so it is crucial for Harley Davidson’s business plan to change or alter in order to keep up with innovation. Third, this organization has to effectively leverage its core competencies while competing with its competitors. This is, Flexibility is required for Harley Davidson to learn how to use primary value-chain activities and support functions in the way that allow the organization to produce their products at a lower cost with differentiated features compare to their competitors in the market
The external environment has been analysed in previous sections, Appendix E lists internal capability and resources of Burberry by using porter’s value chain model, the VRIO framework will also be used to test whether the brand adds value by such activities or not.
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
First you need to identify the organization’s internal and external resources, organization’s strengths and weaknesses as compared to its competitors and the opportunities it has for better utilization of resources.
significant activities in the strategic way better than the rivalry firms (Lüsted, 2012). It is
Selecting a business strategy that details valuable resources and distinctive competencies, strategizing all resources and capabilities and ensuring they are all employed and exploited, and building and regenerating valuable resources and distinctive competencies is key. The analysis of resources, capabilities and core competencies describes the external environment which is subject to change quickly. Based off this information a firm has to be prepared and know its internal resources and capabilities and offer a more secure strategy. Furthermore, resources and capabilities are the primary source of profitability. Resources entail intangible, tangible, and human resources. Capabilities describe environment and strategic environment. Core competencies include knowledge and technical capability. In this section we will attempt to describe in detail the three segments which are resources, capabilities, and core competencies.
The furniture company Somerset needs to retain its customer service record and remedy any of its global supply chain issues before it has an adverse effect on the brand and start losing customers. With a frequent change in the product catalog, keeping an excessive inventory will cut its profit and some of the product may become obsolete even before the furniture hits the retail outlet stores. In order to achieve profit and success, business employee many strategies and the supply chain strategy are one of the operational management techniques that use analytical decision making process to achieve the company goals and provide tools to effectively compete in the market (Taylor and Russell, 2014).
supply chain management. An area of focus for the company recently has been eCommerce, and
After studying the cosmetic market we can identify a series of needs in this market:
This strategy is very much about the business which is carried out as usual. In this strategy the marketer is focusing on both the product and the market opportunity.