Swot Analysis Of Big Bazaars

bad, and Bangalore. VISION, MISSION AND CORE VALUES

1. VISION: Vision of big bazaar is that they can fulfil the customers’ demands and can provide everything to every possible individual in profitable manner.

2. MISSION: (a) share the vision and belief that our customers and stakeholders shall be served by creating and executing quality in the consumption space leading to the economic development.

(b) They want to infuse the Indian brand with confidence and renewed ambition.

(c) They want that there product is good in quality and can make products in cost effective manner. 3. CORE VALUES: (a) to be flexible and can adapt new environment so that they can easily compete with competition. (b) Leading to purposeful thinking. (c) To be open

ABOUT BIG BAZAARBig bazaar is a hypermarket, with more than 100 stores in India. It comes under Future group. There are many facilities which big bazaar provides but the main facility big bazaar provides is online shopping: Big bazaar has its official website i.e. Future bazzar.com which one of the most favourite sites among people of India for online shopping. Big bazaar has released the doors for the fashion world, general merchandise like sports, cutlery, crockery, home utensils at reasonable prices. Lower middle class and middle class are a major client of big bazaar. Big bazaars gives the the look and feel of Indian bazaars at their modern outlets.

Customers come in big bazaar for purchasing, entertainment and pacing here and there. It gives many facilities to customers like helpline, counter, parking and exchange offers etc. Big bazaar started as fashion format apparel cosmetics, accessory and merchandise, the first food bazaar was added shop in shop within big bazaar in the year 2002. Today big bazaar is offering a wide range of products and services which reflects its aspirations of millions of Indians.

Big bazaar provides customers with 3V’s:

1.

Kishore Biyani the CEO of the future group has vast understanding of the consumer insight, has inculcated the habit of observing, understanding consumers, in every employee of the group. In India whenever a consumer needs household items, a typical thought is to seek from the bazaar where complete range of products is available to the consumers. As the store comprises of large mix of products at a discounted price, the name big bazaar was finalised. The idea was to recreate a complete bazaar, with a large product offering and to offer a good depth and width in terms of range.Price was the basic proposition at big bazaar. The big bazaar outlets sold wide range of goods at prices which were 5 to 60% lower than the market price. The line “Is se sasta aur acha aur kahin nahi” best describes RETAIL MARKETING MIX

The basic function of retail is to provide the right goods at right place to right consumers at right time. The marketing tools that a retail organisation uses to pursue its marketing objectives are termed as marketing mix. CHANNELS OF RETAIL MARKETING:

1. PRODUCT: One of the main elements of retail marketing mix is the products and services that store offers to the customer. The different products that the store offers are together termed as merchandise mix. Big bazaar sold a wide range of products which comprises of apparels, food, farm products, furniture, child care,