Swot Analysis Of Baby Salon

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Industry Analysis and Market Analysis
Malaysia is one of the developing countries and growing day by day. We are growing in economic, social, technological and political and environmental trends. These trends provide opportunities for new businesses to accommodate the changes. By keeping in mind these changes, we found the gap in social trend and decide to fill that gap. Social trends alter how people and businesses behave and set their priorities. We are going to launch a CUT N PLAY (Baby Salon) for kids. So why Baby Salon, because it will be the only one of this kind of salon in the whole town. There is no separate salon for the kids in the whole town. We are offering such services for the very 1st time in the Cyberjaya. And our idea is unique …show more content…

⎫ High quality services
CUT N PLAY provides high quality services.

⎫ Skilled employee
CUT N PLAY offers personalized customer service through hairdressers who are highly skilled, patient and love working with children.

⎫ First mover advantage for offering such kind of business
It’s a first mover advantage to CUT N PLAY that it is providing services special for kids.

⎫ Rising the living standard of peoples
We are adding value to the life of people, as our motto is that our staff makes sure to entertain the young kids and make them feel special and give comfort to parents.

⎫ Excellent management as CUT N PLAY have all kind of related professionals
We claim that we have one of the best management team as compared to our competitors. We have people with excellent educations and experiences.

⎫ Kids car-shaped chairs while watching their favorite educational videos
Kids will enjoy having their hair trimmed and styled on special car-shaped chairs while watching their favorite educational videos. …show more content…

⎫ Expansion
We will expand our business in future.

THREATS
⎫ Threats of substitutes
A lot of substitutes are available. But no one is providing services especially for kids.

⎫ No barrier for new entrants
This industry has not yet been developed so far so there are no barriers for entering in baby salon. Any firm can enter or leave the industry with few legal requirements.

Target Market
We will gain first mover advantage and our indirect competitors will be all others salon of man and woman. We differentiate from our competitors in a way the prices of our services will be according to the quality, means we will charge value based price. CUT N PLAY offers personalized customer service through hairdressers who are highly skilled, patient and love working with children. Our target markets are: ϖ Elite class ϖ Upper middle class ϖ Middle class

Marketing MIX

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