Swot Analysis Of Adventure Paintball

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Management Plan As a new entrant in the industry, Adventure Paintball Park has enjoyed the benefit of easy entry. The business is however being faced by the challenge of sustaining the growth through increased activity levels. The business strengths that have contributed to the fast growth is due to the skill and capabilities of the owners. The human resource which the most important resource in a business has greatly contributed to the growth of the business. However, the fast growth has affected the management of the business and the effects of poor management are evident. The sales of the business as observed have started falling and the customers are complaining too much. In addition, there is fear that the customers of Adventure Paintball …show more content…

This kind of analysis is known as a SWOT analysis. The internal business environment entails all the activities within the business that the business stakeholders are capable of influencing. At Adventure Paintball Park, the internal environment includes the product offering at the park, the employees, resources, customers and the management. Internal business environment presents the business with strengths and weaknesses, which affect the business growth. In addition, proper management of the strengths and weaknesses gives the business an edge to explore the opportunities and eliminate threats. External business environment on the other hand entails factors such as the competitors, threats of new entrants and substitute products. External business environment consists of those factors that are beyond the control of the business. The only action against these factors is for the business to develop strategies to mitigate their effect on the general business operation (Morden, 2007 p.32). Adventure Paintball external environment consists of mainly the competitors who are at the verge of acquiring their customers. In this view therefore, the competitors pose as a threat to the business core existence in the industry. Adventure Paintball Park should therefore identify its strengths and weaknesses first, in order to combat the

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