Swot Analysis Groupon

There is a significant difference in the way Groupon markets itself to consumers and businesses. The majority of the consumer marketing campaigns are published online and on television. Groupon heavily relies on social media to reach consumers. The company counts on word of mouth to be spread through the social networks. Primarily using social commerce, Groupon markets specific groups to reach in their advertising campaigns. Creating a well-developed marketing campaign allows the company to reach the targeted group of people and save valuable marketing resources. The company also utilizes emails as a way to reach consumers. Groupon concentrates more time and money when it comes to marketing to businesses. The company offers an experienced

sales team to help promote the business to the public. Dedicated team members reach out to local companies via phone and email to persuade the companies to create a deal with their business. Groupon is able to offer several opportunities that could increase business flow with little charge. For example, Groupon offers business full access to their sales and marketing team as well as free advertising on their website. The business is only charged if a deal if offered and meets the required consumer purchases. This is a great way for a small business to get noticed without spending bundles of money on advertising. Ultimately, creating the deal provides new potential customers to the business.