Groupon Argumentative Essay

762 Words2 Pages

Introduction
Storytelling is the new strategic imperative for business according to Forbes . Psychologist Jerome Bruner confirms that the human mind makes sense of information through stories and businesses are diving right into the storytelling trend . BI Intelligence has revealed that story-driven ad spending will grow to $21 billion in 2018 from $4.7 billion in 2013 and John Koer and James Jaskett proved that in storytelling-focused companies revenues and stock prices grow respectively four and 12 times faster . You authored 178 articles on storytelling. Groupon is the company you want to feature in your 179th.
Companies that fail at storytelling today lag behind and risk their own survival and Groupon is the perfect example. This report will provide you with superior evidence about how Groupon’s demise is a direct consequence of the company’s bad storytelling.
Your storytelling issue will result groundbreaking when you will feature our story. You will provide your readers on-point and fresh information about the superior importance of storytelling, so powerful as to determine a business’ life and death.
This report covers Groupon’s bad storytelling by focusing on two issues. First, the details of Groupon’s storytelling in its unsuccessful 2011 Super Bowl ad. Second, the severe financial damage that the …show more content…

Businesses have to create a message that customers will instantly understand but Groupon failed miserably. First, the ad’s intended meaning was ambiguous and unclear: its tongue in cheek humor was so quirky that hundreds of Twitter users didn’t get it . Secondly, the ad lacked authenticity. 91% consumers rate honest communication about products and services as the most important criterion for company behavior but the ad shone a bad light on Groupon. The company appeared as the venial, arrogant business that exploits real people’s problems in the name of

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