A swimsuit company has just finalized their new summer collection. The actual swimsuits themselves are not great quality and are not expensive to produce. At best the swimsuits will last maybe two summer seasons. For some reason most teenage girls love to buy this particular brand of swimsuit, no matter how expensive they are nor the amount the expense for them rises each season. Why is this the case? The advertisements for these swimsuits are extremely false and it is completely unethical to target these uninformed consumers. They use air brushed models that have been photo shopped to perfection. They look stunning in the swimsuits the company is trying to sell. The consumers being targeted here have no idea of the quality or the production costs of these swimsuits. Do you believe this is ethical? The company in this scenario is being unethical by targeting consumers in a couple of different ways. Firstly, they are creating a false impression for their swimsuits. These teenage girls are going to buy them expecting unrealistic results. Their use of perfectly air brushed models will cause self esteem issues in girls because they do not look as good on them as they did in the …show more content…
For example,some fast food joints use models in skimpy clothing to attract males of all ages to buy their burgers. Cereal companies use cartoon animals to attract kids to buy their brand of cereal. Even toothpaste companies use attractive people with perfectly straight, white teeth in their commercials. But this should not be the case. According to The Street online article, 13 out of 15 of the most unhealthiest cereals in America have cartoons all over the box. This is unfair to consumers because brands like these are making it harder on them to eat healthy and even harder on parents to encourage their children to eat
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.
Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t
If one tries to manipulate kids, or even adults, into not eating junk food, when the opportunity does arise they will most likely chose the unhealthy version. It should be up to the parents on what their kids eat, and they should most definitely make them eat healthy, and foster healthy eating habits. Whenever those kids do grow up, it should then be their responsibility to eat healthy, and hopefully they will continue on eating healthy. That does not mean that they will though, but in the end they should learn their own way, and on their own time. This is American, it is a FREE country, so we should decide when and what we want to eat. It should also be our responsibly to take care of ourselves, and our bodies, and more important, our health. We cherish it more if we have to spend our own money on medical bills and medication. People need to realize if they want to eat out more than they eat in, they should exercise more regularly. All in all, consumers should have the right to eat whatever they want, whenever they want, because they should have to pay for their own medical supplies to keep themselves alive. If they want to slowly kill themselves by eating too much McDonalds, let them. If they have to money to keep buying unhealthy food, then they should have the money for all their medical
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
Common believers are right that parents should be responsible for their child’s expenditures, but they seem to be on more dubious ground then they claim that is only the parents fault. ZincZenko wrote “Industries vulnerable. Fast-food companies are marketing to children a product with proven health hazards and no warning labels.” Incidentally, kids are blasted with commercials, billboards advertisements, and radio advertisements from the moment they wake up to the time they shut their eye. I believe that the consumer, even if may be a kid, should be responsible for what they are putting in their bodies. They should be well-informed by their caregivers on how to read and find nutrition facts based on what they are eating. They should be educated to what is healthy and good for them along what they should try their best to avert from. I believe on one hand, the parents should be responsible for what their kids are intaking, but on the other hand I urge parents to knowledge their kids to have self responsibility to choose, themselves, the more beneficial snack, meal, and
For instance, in McDonald’s grilled honey mustard snack warp plus small French fries, 420 calories 24g (6.0g saturated)that could be about six dollars. When fast food chains put labels on their food like McDonalds its consumer can’t blame McDonalds for selling them unhealthy food when they could see how many calories the food contains. Even though the article “Don’t blame the eater” is outdated, fast food chains have made a change for its customer by putting websites about their nutrition and even putting the calories table on the wrappers of the burgers or other food items. Zinczenko had many valid points on what fast food chain should do about the calorie labels. Then in 2011 many fast food chains had started to put the calorie charts on their food, but in 2015 the FDA has passed the labeling requirement for a restaurant which also go’s for retail food establishment and vending machines. So when it comes to people over eating it’s on them for not looking at the labels on the food. But it could also be that the food of the fast food is so cheap that people don’t care what is in their food and how bad the food is for them. Even if the families see how badly the food is they could still make an effort to exercise and balances how they
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Take a second to understand why fast food firms choose to sell products that are unhealthy. Their unhealthy products are in a high demand in the food market; in fact, they are simply giving us what we demand for. Most firms have started putting food labels on their menus so there is no room for excuse when making the right food choices. Nobody is forcing us to eat a whole box of Krispy crème donuts or a super-size meal at McDonalds. I believe that we are always looking for shortcuts in life and now we can anticipate there is a shortcut in what we put into our bodies. So we are consistently after things that are cheap, fast and affordable. Who better to attend to our needs than the fast food industry?
The sole purpose of a company is to offer goods and services while making a profit. If people have a liking for food products with so many unhealthy items and are willing to buy them, the companies have no obligation to reduce the amount of added ingredients. The companies aren’t the ones forcing the public to overeat. However, these companies shouldn’t market their products to people who they can easily exploit, like children and those who are penurious. Michael Moss, author of the article “The Extraordinary Science of Addictive Junk Food” interviews several people who worked for certain big brand companies and gives us an abundant amount of information on how the food companies make and market their food to “get us hooked”.
Marketers have one target in mind-the children, because parent are more obliged to buy what their kids want (Munsey). A documentary America the Beautiful directed by Darryl Robert: he discusses how we are so saturated with unhealthy body image that is influenced by our culture and society. Though out the film; one girl in particular stuck-out. Her name is Gerren Taylor- she started modeling at the age of 12 years old. She was not modeling clothes for young adult or kids-she was modeling clothes for women.” Now, how in the HELL are you going to put a 12 year old girl-who has not developed yet, model clothes for
...umers to come, that decision is made by the consumer. Parents and even kids need to realize what is best for them and how to maintain a healthy lifestyle. People need to take responsibility for their own actions and lifestyle without placing the blame on anyone else. The fast food industry does not cause the amount of obese children in the United States. The obesity epidemic has other outside influences, the fast food industries have changed dramatically, and people should take responsibility for their own consumptions. To help lower the rate of obese children in the United States parents can be informed on how to prevent obesity. This includes breastfeeding and cooking healthy meals. Also, if kids get sixty minutes of physical activity each day and eat healthy they will live a healthy life. Americans need to step up and take responsibility for their health.
...t they have a freedom of choice and will buy clothes and items that appeal to their own eyes and clothes that look good on them. Many teens have personal styles and their choice of clothes is based on that style and not what an advertisement is telling them to look like.
.... Of course these women are not "real" women, but far to often do women take drastic measures look like these fashion models; this eventually will lead to eating disorders or severe depression. According to Natural Health magazine, 44% of women who are average or underweight think that they are overweight. The average woman's dress size is 12 and the average mannequin/model's dress size is 4 (NBC.com); this makes women feel as if they will never be good enough. According to Melissa Raftery, "When we open a magazine, we never see some 400-pound woman on the first page. Instead we see a woman who is 23% skinnier that the average American woman" (What Is Beauty?). Unfortunately, Estee Lauder is not the only beauty product company that puts forth this “definition of Beauty” and beauty product companies are not the only companies “defining beauty.” As long as the targeted market continues to buy into the advertisers “perfection line,” the advertisers will continue to deceive the public. For those who are gullible enough to believe this line of advertising, Estee Lauder ensures confidence and beauty all in one product. After all, their slogan does read, “ESTEE LAUDER. Defining Beauty!”