Summary: Home Depot And Lowes

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INDIVIDUAL PROPOSAL
TO: DEVON BAZATA
FROM: ANN ANDERSON
SUBJECT: PROPOSAL FOR ANALYTICAL REPORT
DATE: SEPTEMBER 21, 2015



The individual will be researching these two companies, Home Depot and Lowes. However, this individual has chosen to do these two companies for research purposes with evaluating on comparison.
Background
In providing a brief summary of the background history information on these companies, Home Depot founded in 1978 by Arthur Blank and Bernie Marcus. On June 22, 1979, in Atlanta, Georgia were the first two Home Depot stores opened as a vision of the one-stop shopping for do-it-yourself, along with an investment banker Ken Langone and merchandising Guru Pat Farrah, the founders. Since that time the Home Depot …show more content…

Although, with spawning an overwhelming growth for the company in the 80’s and 90’s, along with the celebration of its 100th store opening of 1989. In 1994, the company arrives in Canada with the acquisition of Aikenhead’s home improvement centers, in 2001; where the flag was put up to fly arrogantly in Mexico through the acquisition of Total Home. Therefore, the company in 2006 had expanded by acquiring The Home Way to its reach in China, a 12 store chain
(https://corporate.homedepot.com/ourcompany/history/pages/default.aspx).
. Lowes was founded in 1921 by L.S. Lowe who opened a hardware store in North Wilkesboro, North Carolina, with the business name of being Mr. L.S. Lowe’s North Wilkesboro Hardware. Although, James Lowe, his son took the business over following his death. During the period of the World War II, James Lowe, and his brother-in-law, Carl Buchan, served in the U.S. Army where Lowe’s mother and sister had run the business. In 1943, Buchan had been wounded and discharged from the army where he returned to North Wilkesboro in helping with the operations of Lowe’s hardware store. On one hand, …show more content…

• What is the differences or similarities of the two company’s press release-tone, timeliness
• What is the differences or similarities of the two company’s advertisements-look, images
• What are the differences or similarities of the two company’s websites? Particularly, how they would compare in terms of look, ease of navigation
• What is the differences or similarities of the two company’s public relations/community service activities
• Which company has a better overall communication style than the other?
• Or, does each company have its own strength and weaknesses
This report will NOT include any type of survey questionnaire that relates to the company’s customer contact or employees.
Methods
To complete the project, this individual will review the company’s past and recent press releases, past and recent ads, websites, annual reports. The individual will only use secondary information in locating material through various search engines along with the Florida Tech library. The individual will focus only on relevant information along with answering questions with the scope of work section of this proposal.
Project

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