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The role of celebrity endorsers in advertising
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The use of a celebrity's advertising a product is a smart and efficient way to get the attention of the public, and to sell product as fast as possible. Sue Juzui in her opinion she argues that we should boycott the use of celebrity and legislate rules and guidelines for advertisement. The author supports her argument by first stating her side of the argument. She continues by saying that “the use of celebrity to sell a product is misleading and insults the intelligence of the audience”. The author’s purpose is to persuade her reader in order to boycott the use of celebrity advertising any kind of product. The author creates a judgemental tone for her audience. Juzui’s argument is invalid because small businesses, companies, and everyday common people should advertise their product as a way they feel needed, to sell their product. …show more content…
For instance, they say that “ the use of celebrity to sell products is misleading and it insult the intelligence of the audience”(Sue Juzui). As a matter of fact, the quote above states that company's use of celebrities is misleading to the audience in a way to sell cheap products. In other hand, if the audience was actually that smart as they claim to be how is it that the use of a celebrity selling a product is mislead or insulting to their intelligence. In fact, the United State provides a constitution called “free marketing”, these constitution provides everyone to sell their goods/products as a way they feel needed to present their products to the
In “No Wonder They Call Me a Bitch” Ann Hodgman uses her title to manipulate readers to read her story. She applied the same trick that advertises around the world practices to make consumers to buy their products. Deceiving advertising directly misleads consumers into thinking that they are getting something great but in reality they are not getting fully advertised product. In short, advertising can be described as a message that is designed to promote a product or a service. Every year companies spent billions on advertising, at the same time budgets for adverting increase every year. They spend more, use various forms of media to reach the consumer in an effort to inform the people of their products. That is what they want you to believe in, but the truth is they are trying very hard to sell you their product. They hit you with
Out of the many commercials that are out in television, one that stood out to me was the Kim Kardashian T-Mobile’s Data Stash commercial. At first sight, viewers may see it as a joke, although it does have important information being featured. They use Kim Kardashian because she is famous and the year it was aired, her popularity was very high. The commercial seems very stupid, but it still presents rhetorical devices. As Parker and Chavez said, “It was one of the most anticipated Super Bowl ads of 2015. But the reaction was far from winning” (para. 1).
Celebrity endorsements can make or break a product and even a company. Especially in today’s world many teens will buy a product just predominantly based on who endorses it. For example, Beyoncé promotes both Pepsi and H&M. She is a great representative for both because she is a really big celebrity and she is very well known. She also has a lot of influence. Young girls would love to dress like her and with H&M endorsing her they get that demographic. Pepsi made a good choice because she, like the previous celebrities they endorsement deals with, is a very public figure with a very big name. Many teens and young ...
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in
These judgements are made because celebrities that do not do try at all to get to where they are now or do not do what other celebrities did. Some celebrities are only famous because of the looks and because the person that they are together in a relationship with is a really famous celebrity. The assumptions and visualization that are made by people about celebrities wearing fancy, expensive clothes and having houses that look like mansions are basically true. When an assumption about celebrities is made by a person or fan about the star it is usually a positive statement and most of the time people make a good statement because they have experience meeting the celebrity or it is seen in the internet. On an online video created by Becca Frucht, a reporter and associate producer, it shows how the celebrity and actor Channing Tatum, Arnold Schwarzenegger, and Andrew Garfield surprises the fans by disguising as another person and by putting on makeup. This action made by celebrities can show that not all celebrities do what they do for fame, because these actors like to make and see fans happy. When a person on social media talks bad about a celebrity that have never met but do it become of the things that are said by others and believe
The abovementioned process is influenced by the commoditisation of products and blurring of consumer's own perceptions of the companies' offering. In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: "We know that oil companies aren't really friendly to nature, and tobacco companies don't really care about ethics" (Arnold, 2001). On the other hand, the "ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization" (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.
On television we see many advertisements for products like a pill that provides protein and removes fat or a yogurt that gives you stronger brain power. The marketers of these advertisements know how to appeal to the human mind in order for their products to sell, though many of them go through outrageous means for this goal to be achieved. This article published in the publication “The Onion” clearly satirizes and exaggerates these means by demonstrating exaggerated ethos, parodizing satisfied customers, and sarcasm to show exactly how easily marketers can get you to buy their product.
Just because someone like Nicki Minaj holds up a Beats Pill in hopes to sell it, it in no way means she is selling out of her identity of a rap icon. The music industry is built off selling, whether is a single, an album, merchandise, or little bobble heads. People argue against propaganda, for they don't believe the celebrity is actually using the product. However, it's highly unlikely that Jay-Z owns his own miniature version of himself with an expanded, wobbling head. Fans buy endless amounts of this stuff, yet fail to realize that this too is a form of propaganda. Media needs to step back and look at this through the eyes of all musicians doing this and realize that the music industry is one of the hardest industries to not only make it in, but to stay in.
The deception of media consumers allows for the abuse of economic infrastructures of society. An obsession with celebrities’ lives passifies ordinary people in accepting the stratification of the elite businesses and the ordinary citizens. Though pseudo-events and celebrity worship may not be exactly complementary, the similarities of both leaves the public to be utterly vulnerable unless they begin to critically think for themselves.
Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by the popular musician, not the jeans themselves. Similar to a Candies Fragrances ad that has Dennis Rodman and Carmen Electra posing together. These ads are using popular icons and the celebrity's controversial lives to draw young audiences so that the ad will stick out in teenager's minds.
Celebrities are powerful in drawing people’s attention on lots of issues, they can amplify a negative issue that they feel are being neglected. When celebrities endorse health promotions their status can allow millions of followers to understand a certain issue, allowing people to donate and raise awareness for the cause. However, this often causes an ethical issue. Many celebrities do not decide to do a promotion because they feel passionate about it, they are often driven by the money given by doing it with even the celebrities’ behavior defies the campaign’s initial purpose.
According to Epstein, a celebrity is something or someone who can be talented and full of achievements and yet wish to broadcast ones fame further through the careful cultivation of celebrity, while one can be the total opposite of achievements and be less talented and yet still be made seem otherwise through the mechanics and dynamics of celebrity creation (Epstein2). Celebrity culture today is epidemic; some might agree that it is sweeping up America in a harmful way, while one might argue that it is beneficial to our society. Over the last few decades, celebrity and fame has changed dramatically, from Alexander the Great to Kim Kardashian. Talent and achievements no longer play a huge role when it comes to celebrities. “Much modern celebrity seems the result of careful promotion or great good looks or something besides talent and achievement” (Epstein2) with that being said celebrity-creation has blossomed into an industry of its own.... ...
... in a society where, consuming has become a basic necessity like food, clothing or shelter. We need to shop in order to survive, but do we really need celebrity telling us what we need to buy. Celebrities can make mistakes as well, after all they are humans as well, or are they? Celebrities have more influence than religion and it is apparent that celebrities have more devoted followers than religion itself. We might think that celebrities are worshipped like God, but in fact celebrities just might be bigger than the almighty himself.
We are part of a generation that is obsessed with celebrity culture. Celebrities are distinctive. Media and consumers alike invented them to be a different race of super beings: flawless, divine and above all the real moral world. In a 1995 New York Times article “In contrast, 9 out of 10 of those polled could think of something