Successful Political Campaign Press Release

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Recommended: The role of the media in election campaigns

Political campaigns involves a lot of things: campaign promises, catchy slogans, advertisements, endorsements and self-promotion. All of these things can be achieved with a successful political campaign press release. Think of a press release as as your very own “I Like Ike” pin or “Yes We Can” poster. It’s your promotional tool to help gain strong campaign press from news media before election day. Your political press release has to find a way to dominate your local political sphere and at best get the attention of the media outlets in Washington DC. However, press releases, much like political campaigns are a marathon not a sprint--so allow your friends at Newswire to help you craft that election worthy press release. Let’s get started... Who Are You? As a journalist, I can sometimes be weary …show more content…

Your political party, campaign promises and catchy slogan all should be in the body of your press release. However, you should always consider your press release distribution and media targets. One thing that plagues political press releases are campaign attacks or over politicizing. Often times, press release distribution will have standards that prevent out and out politicals attacks or slander, and journalists often do their best to avoid publishing mud-slinging in fear of printing retractions. A press release can be effective without verbal attacks on opponents or editorializing--simply you want to invite yourself to an entire audience rather than a section. Timing, Timing, Timing: This could be the biggest of all the campaign tips. The timing of your release absolutely matters--especially when you are facing competition. A release on Monday July 4th will have a much drastic publish and immediate release time than a release on Friday July 9th. The politics news cycle is not only constantly changing but also

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