Strategic Imperatives

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Strategic Imperatives Children’s National Medical Center located in Washington D.C. is the sole provider of pediatric care in the metropolitan Washington area, it is the only freestanding children’s hospital between Philadelphia, Pittsburg, Norfolk and Atlanta (Children’s National, 2010). Children’s National’s ability to introduce the Wellness Program and also seek to improve the organization’s customer service rating has great strategic importance. The hospital is unique in that the physicians give feedback to patients and their parents/legal guidance on a consistent basis to ensure that optimum care is provided pertaining to the overall health of the patient. Children’s National also partnered with some local pharmacy companies. This was a great strategic opportunity in that the hospital now has a wide variety of products being offered. This new partnership has afforded the hospital to offer state of the art products to the patients. Children’s National cares for more than 360,000 patients very year (National Children’s, 2010) from around the world. In the District of Columbia, Children’s National is the largest non-governmental hospital for pediatric care, it provides more than $50 million in uncompensated care (Children’s National, 2010). The hospital is the regional referral center for pediatric emergency, trauma, cancer, cardiac, critical care, neonatology, orthopedic surgery, neurology and neurosurgery (Children’s National, 2010). Internal Environment The health care system is plagued with many problems and one of the most prevalent problems is staff shortages coupled with decrease in medical and financial resources (Swayne, Duncan & Ginter, 2008), Children’s... ... middle of paper ... ...o units; one for international patients and the other a Hematology and Oncology unit. Each unit is furnished with state of the art equipments; each room is equipped with two flat screen televisions, a refrigerator, safe and DVD player and each floor has a laundry room and Family room and a library. It is no wonder that Children’s National has been ranked consistently among the best pediatric hospital in America by US News & World Report and Leapfrog Group (Children’s National, 2010). References Children’s National Medical Center (2010). About Children’s National. Retrieved on March 9, 2010 from www.childrensnational.org Swayne, L.E., Duncan, W.J. & Ginter, P.M. (2008). Strategic Management of Health Care Organizations. (6th.ed.). San Francisco: Jossey- Bass: A Wiley Imprint.

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