Stone Ridge Beats Video Analysis

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Recommended: Pathos logos ethos used in advertisement

By using a video as a medium, peers should be able to easily relate to the commercial. Beats, a popular headphone company, is known by many people, especially around the highschool age group. Also, being a company that has to do with technology, it is suitable to use a video as a medium. Finally, by using a video as a medium, viewers are able to see and hear what is going on, almost experiencing what the Beats headphones are able to do. The strategies of pathos and logos are used in this Beats commercial. Most girls at Stone Ridge can relate to not being able to focus in the noisey library. There have even been polls sent out by the statistics class to determine what percentage of people actually study in the library, and the noise levels

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