Stereotypes In Us Weekly, By Oscar Mayer

1226 Words3 Pages

After viewing the magazine, Us Weekly, it is obvious that the magazine is predominately read by white women. The demographics of this magazine include women between the ages of eighteen and forty-nine. According to the Us Weekly Reader Profile, their audience is typically a college student or a working women. A large number of these women are married and have children. Based on the ad being reviewed from the brand Oscar Mayer, the company feeds off the young student or mother audience. Oscar Mayer uses their ad to assume that although parents may have to worry about the hormones of their growing teen, they do not have to worry about an unhealthy product. The audience being targeted is based on Oscar Mayer’s assumption that their buyers have …show more content…

Even though the ad says nothing about money, it can be easily assumed the teens have money. They could afford movie tickets and popcorn, so they must be able to buy Oscar Mayer products. Oscar Mayer has assumed that any person who reads Us Weekly has enough money to support themselves and buy their meat. Besides the teens having enough money, the parents of the teens could have paid for their movie tickets as well. Either way the image portrays this action, the company believes that whoever views this ad, will have enough money for entertainment (movie theater) and healthy …show more content…

They clearly state what their product does and does not include (Iftkhar, S. [PDF]). This could be the brands way of assuming that today’s audience likes fast information. All of this information is clear right on ad and package, this could also be a way of fitting into a college or working women’s life. These women typically would not have time to study what goes into their food.
Playing off the busy life aspect of the audience reading this magazine, these fast pace women also want to be healthy. Being in Us Weekly where many of the articles include celebrities working out or eating right. These consumers wish for the same thing; Oscar Mayer makes their product look as it is the healthiest option going back to the large text of “We’re Not [full of hormones]”. Instead of selling any of their other products in this particularly magazine, they decide to use a “Natural” product. Assuming that everyone who views this ad loves eating a healthier diet or wish they ate a healthier

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