Starlight Stove Case Study

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Wanting to address the everyday consumer needs of safe cooking and electricity for those live in provincial societies, Bright Light Innovations of Colorado State University have developed a new product in which their management team of Business and Engineering students’ have considered as a definite solution through their revolutionary product—called the Starlight Stove. From identifying the everyday issues that people face in third world countries, the Bright Light Innovations team then identifies Nepal as their opening target market; in hopes that the Starlight Stove can improve the quality of life and well-being for those less fortunate. To benefit the lives of Nepalese, the Starlight Stove features the unique ability to convert heat from In regards to price, they must devise more ways to make the product more affordable than just microfinancing. Because this product was conceptualized with such noble reasons, they could present the price in the same noble matter. If the product is first introduced as free samples to ease their target market into accepting their innovative product, not only can they promote how much consumers can buy their product, (and through they many financing options in which they can,) the firm can also raise awareness on the product and exposure for promotion. While this can be at a cost to the firm at first, to further generate funds to do such a thing, Bright Lights Innovation can reach out to higher income countries who can possibly help invest in them through online promotion and social media. Being a company of students, promotion can be made easy through the vast network already available to them. Further along the timeline, Bright Light Innovations can hire experienced and well-educated staff to translate, teach, and ensure customer satisfaction about the Starlight Stove in the international market. As far as place is concerned, they need to establish adequate distribution centers in Nepal as well as a distribution network in order to transport goods internationally. To start, the firm could ask the Nepalese government of which distribution networks to use, and/or perhaps enlist the aid of global organizations such as Peace Corps. to make the product as accessible to consumers as the firm needs it to be. Nevertheless, the Starlight Stove opens the door to the students at Bright Light Innovations to truly show the importance of execution for a successful

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