Starbucks Corporation, A Non-Profit Organization

702 Words2 Pages
bulb-icon

Recommended: Growth drivers of starbucks

The organisations selected was Starbuck Corporation, a profit organisation, and Harlem’s Children Zone (HCZ), a non-profit organisation.
1.

Starbucks Corporation
Starbucks Corporation is a profit organisation. It is an American-based franchise dealing with coffee. Starbucks originated from Seattle, Washington in 1971. As of November 2016, Starbucks has 23,768 stores worldwide. The chosen leader, former CEO Howard Schultz, founded Starbucks Corporation.
(Das, 2017)
2. Harlem Children’s Zone (HCZ)

Harlem Children’s Zone (HCZ) is a non-profit organisation. It aims to “break the cycle of generational poverty” for unfortunate children and families living in Harlem. The organisation provides various complimentary support such as parenting workshops …show more content…

Strategic Plans
Strategic Plans outlines the major goals of an organization. To expand coffee innovations, Starbucks have been planning to open a new “Roastery” in Seattle. The Roastery is a unique and raging retail experience is a new concept to the coffee industry. With its success, Starbucks is looking forward to advance and globalize Roastery, where it can be enjoyed with their new Italian food experience.
(Starbucks Corporation, 2017)

II. Long Term Plans
In terms of Long Term Plans, Starbucks’ Roastery represented over 2 years of cautious, consistent work to create a unique experience in the world of coffee and retail. Additionally, Starbucks recently announced that they planned to grow their revenue by 10%, nearly $30million over a period of 5 years. In addition, they also planned to open an estimated 12,000 new stores globally by 2021.
(Starbucks Corporation, 2017)

III. Single Use Plans
The limited-edition Birthday Frappuccino introduced in conjunction with SG50, is an example of Starbuck’s Single Use Plan. Starbucks anticipated that the $5 beverage would result in long queues and thus, planned control measures. The Birthday Frappuccino was only available in Starbucks stores from 3rd to 11th August 2015. It would be served from 3 to 7pm, with a minimum order of 2 and a maximum order of 4 per …show more content…

Its objective must be attractive to volunteers and beneficial for its target audience.

I. Strategic Plan
HCZ’s goal is to educate the poverty-stricken children and families at Harlem to break the vicious cycle of poverty there. HCZ is working to create a breaking point in the community’s cultural norms. As such, the attendance for the non-profit programmes they offer must reach about 65% of the total number of children they serve.
(Harlem Childrens' Zone , n.d.)
II. Directional Plan
In general, HCZ aims to maximize educational goals for the poor children. To do so, the organisation has various flexible plans carried out. This includes equipping applicable data to program staff to provide excellent service and cultivating strong links among the different programs provided to ensure steady progress.
(Harlem Childrens' Zone , n.d.)
III. Specific Plan
HCZ has a clearly defined objective: To open a $100,000,000 facility that would recreate Harlem. This 135,000 square-foot building would have 52 classrooms. It would be fully equipped with various amenities such as smartboards and computers and science labs. This would allow HCZ take in more children and would inform the public of the organisation’s

Show More
Related

  • Starbucks Financial Analysis

    1484 Words  | 3 Pages

    Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall) Company History The story of Starbucks coffee history begins in Seattle in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market. At this time, the company was a local coffee roasting facility. That remained their core business until 1982, when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee.

    Read More

  • Child Poverty In America

    1493 Words  | 3 Pages

    Many people in the U.S. believe poverty is a major issue in other countries but fail to realize that there are high poverty rates at home as well. When looking at poverty there are many age groups that are affected at different levels, and one of the age groups that is dramatically impacted is children under the age of 18. This age group is specifically a sad one due to the fact that they cannot rely on themselves to get out of poverty. This results in many struggles for children and relying on programs and organizations for the help that they need. Although 21.1 percent of kids are ravaged by the struggles of poverty, many organizations are seeking to positively impact this issue through

    Read More

  • The Black Panther Party's Free Breakfast For Children

    2581 Words  | 6 Pages

    Black children who get to school hungry each morning have been organized into their poverty, and the Panther program liberates them, frees them from that aspect of their poverty". This program leaves a positive impact on the community, especially on the children of the community–who will grow up to be the future that is depended

    Read More

  • Craig Kielburger: We Can Stop World Poverty

    314 Words  | 1 Pages

    Every day lots of children die because of poverty that they can not go to school because they have no money, no parents, or no adult to help these kids. Craig Kielburger tells us in his essay about his plan. His job is to tell people about poverty and created a organization called ¨Help the kids¨. Help the kids is an organization that helps kids learn and go to school. The help the children act helps

    Read More

  • Starbucks Case Analysis

    1309 Words  | 3 Pages

    In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987, Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by opening three coffee bars. These coffee bars were based on an idea that was originally proposed to the owner who recruited him into the corporation as manager of retail and marketing. Overall, Schultz strategy for Starbucks was to grow slow. Starbucks went on to suffer financial losses and overhead operating expenses rose as Starbucks continued its slow expansion process. Despite the initial financial troubles, Starbucks went on to expand to 870 stores by 1996. Sales increased 84%, which brought the corporation out of debt. With the growing success, Starbucks planned to open 2000 stores by year 2000.

    Read More

  • Starbucks

    1328 Words  | 3 Pages

    ...nal locations in the heaviest coffee drinking countries. This has to be done quickly as to get the jump on other that may also be considering this type of a move. At the same time they should be selling franchise right for the coffee carts. This will provide an increased cash flow as well. During all of this Starbucks should be looking at coffee producers who are in financial trouble or are looking at selling their farms. This has to be done discretely as not to cause unnecessary bad press. After they run a couple of these coffee producing farms for a few years they should be able to see how the whole operation works and determine its viability. Once it’s proven viable they should send out simultaneous offers to the biggest producers as to catch them and other coffee companies off guard. Starbucks also should be getting into the bottled Frappuccino as soon as possible. They should leave the introduction of the product up to Pepsi because of their past experience. They should leave their entry into the grocery store market until some of these other strategies are implemented. This will prove to be the best strategy for Starbucks being able to reach their long-term gaol.

    Read More

  • Analysis of the Starbucks Corporation

    5208 Words  | 11 Pages

    Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, Il Giornale changed its name to Starbucks Corporation and opened locations in Chicago and Vancouver, B.C. (Starbucks timeline and history, 2004).

    Read More

  • What Is Starbucks Supply Chain Strategy

    1078 Words  | 3 Pages

    Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).

    Read More

  • Starbucks: Foreign Market and Diversification

    1275 Words  | 3 Pages

    ... middle of paper ... ... Strategic planning kit for dummies, 2nd edition. Retrieved from http://www.dummies.com/how-to/content/strategic-planning-diversification.html “Starbucks”.

    Read More

  • Starbucks

    1009 Words  | 3 Pages

    Expansion of Domestic and International retail markets: With the target of 2000 stores by year 2000, Starbucks is on an expansion mode. They are expanding into the international markets and simultaneously they are diversifying in the domestic markets also. Initiatives like Frappuccino and the Doppio cart are part of this.

    Read More

  • Starbucks' Business Strategies

    998 Words  | 2 Pages

    The strategic vision that Howard Schultz had for Starbucks was "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow". This s...

    Read More

  • Schultz's Case Study: A Brief Background Of Starbucks

    1431 Words  | 3 Pages

    Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,

    Read More

  • Children In Economically Disparate Families

    937 Words  | 2 Pages

    Circulate emails to parents and caregivers of lower social economic statuses that will help them learn how to give higher quality educational care for their children. 2. Host workshops for parents that will aid them in learning how to be better teachers for their children. 3. Establish a high-quality early childhood education curriculum that focuses on giving economically disadvantaged children aid in learning math and language skills.

    Read More

  • Coffee Supply And Demand

    927 Words  | 2 Pages

    One of the major corporations today that is trying to control a large portion of the supply of coffee is Starbuck. Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world. Starbucks purchases, roasts, and sells whole bean and rich-brewed coffees, espresso beverages, cold blended beverages, an assortment of food items, coffee-related

    Read More

  • Argumentative Essay On Cambfed

    549 Words  | 2 Pages

    The first step in designing an organization of such magnitude will require the involvement of the media, because the media will eventually help in publicizing the organization and its objectives. More so, engaging the entire local community will certainly gives an upper hand due to the fact that they are the sole beneficial of the program. The absent of these people will make it difficult to identify those that are truly in need of support, therefore involving the local community will facilitate the identification of those that are truly in

    Read More

More about Starbucks Corporation, A Non-Profit Organization

Open Document