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Starbucks history essay
Starbucks development history
Introduction to starbucks essay
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Late afternoon sun spills its warmth over the crowded neighborhood watering hole. A thirsty herd anxiously assembles in a semi-circle to await their souvenir. Carefully, they stake out their territory avoiding eye contact. Any sudden disruption could incite major pandemonium. The rich aroma of their reward teases their senses, prolonging their torment. Just then, a sudden flash of movement sends the gathered party on high alert. With mouths watering, a race to pounce is on. Suddenly, a voice fills the air. “Grande skinny Caramel Macchiato,” the barista behind the counter declares. He leaves the creamy concoction on display to be collected. The recipient, a small frenzied woman juggling her shopping bags, retrieves her beverage. She sprints towards the exit only pausing to enjoy her first sip. Another customer, working a smart phone, quickly replaces her spot in the procession. This series of events continues throughout the day. A visit to Starbucks is much more than buying a cup of coffee. A step inside will delight your senses and satisfy cravings. Furthermore, Starbucks offers people a chance to interact with their community. It is a window into the workings of our modern day society.
Outside, Starbucks’ signature goddess beckons thirsty patrons of a bustling shopping plaza. The bookend establishment receives a steady stream of visitors seeking the iconic coffee throughout the day. A small number of customers occupy the outdoor seating to enjoy their coffee in the remaining warmth of October’s sun. The familiar green signage, recognizable world wide, reads STARBUCKS COFFEE. Prominently displayed above the door, the sign is a beacon to coffee lovers everywhere. Consumers have numerous options when it comes to feeding their ...
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...ssons for fifty dollars a session, just tear off the phone number and give Mike a call. Over at the Old South Methodist Church, a folk singer-songwriter will be performing Saturday night; tickets are five dollars.
With thousands of locations worldwide, it is hard to imagine you could find anything unique about a Starbucks. However, it is not the cookie-cutter store and menu that makes Starbucks special. In a world of text messaging and Facebook communication, Starbucks offers an extraordinary opportunity for people to experience face-to-face interaction. With people’s busy schedules, families can reconnect over a cup of coffee. As one of America’s most popular chains, Starbucks offers a snapshot into twenty-first century living. It is unclear if the Starbucks craze has lasting-power. What will remain is people’s need to seek out places to come together. ,,,,,,
... are enough power outlets to fuel the creative mind of the techno-geared caffeine addict. The unique decor and fantastic music give it the feel of an NYC cafe. The friendly staff also contributes to the pleasant environment. All of the capable baristas are introduced on the restaurant’s website, with short and sweet bios about them all. This creates a close-knit family, all with a love for quality coffee. This familiarity encourages loyalty to the coffee shop. The full wall of windows provides a view of Bedford Street and again stresses that the products should be enjoyed in the morning. On a sunny morning, the light fills the cafe and illuminates the mural, a focal point. The artistic, wispy design disguises a boring brick wall as a magnificent work of art. The cozy and intimate setting encourages the consumer to return to enjoy the food and people that they love.
Wandering in Seattle, you can see a lot of people holding a cup in their hands. What are they all drinking? Coffee! The smell of coffee may represent one of the Seattle’s tempting scent. People in Seattle have a great fancy of coffee. It might because of the rainy days in Seattle, coffee might be seen as an element to enliven the dank life. Also, it might because people here are really relaxed. Coffee has already entered into the spirit of Seattle. Coffee shops scatter in every corner of Seattle. People always like to bring magazines, newspapers, and laptops there for reading, chatting, surfing the internet, and working. Enjoying the wonderful atmosphere in coffee shops after the busy work is a wonderful way for people to relax themselves. The coffee culture has promoted economic consumption level in Seattle. The annual coffee consumption in Seattle is huge, and Seattle is the origin of the world’s largest coffee shop chain, Starbucks. It was first opened in Seattle in 1971 with an invisible shop in the Pike Place. But nowadays, Starbuck owns more than 6000 branches all over the worl...
Try taking a walk in New York without bypassing a Starbucks. Seriously, try– I dare you! Starbucks coffeehouses are so ubiquitous this task would almost certainly be impossible. The truth is, this is not just a New York thing, I was just trying to make the point relevant. Starbucks is the largest coffee distributor in the world and exist all over cities across the country as well as a global expansion. Before getting to the company’s origin, branding and success, a closer look will be taken at the company’s most simple, unique and important graphic representation: the logo.
In 2002, unexpected findings of a market research showed problems regarding customer satisfaction and brand meaning for Starbucks customers. The situation was unacceptable for a company whose overall objective is to build the most recognized and respected brand in the world. Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money. This huge gap between customers' perception and Starbucks' values and goals called for immediate action.
One of my favorite places located along Fifth Avenue is Starbucks, a coffee shop offering many different types of coffees, teas, and snacks. I frequently find my way down to this coffee shop after school meetings, on weekends, or on days when I just ne...
Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...
Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. New York: Rodale, 2011. N. pag. Print.
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
Most people state that their day is not started until they have had their morning coffee. They may also say that it is dangerous to associate with them when they haven’t had their coffee yet. As Courtney wakes up, grumpy and tired, she decides to find a place to get her morning treat. She contemplates about somewhere that can start her day off with just the thing she needs, a smile. Right away, 392 comes to her mind. A place where there is variety and great taste. Not only does 392 care about their taste, they also care about their customers. They are always associating with their customers and making them feel welcome. 392 was brought to Clinton by a couple from California. 392 happens to be one of Courtney’s favorite places to go. She feels relaxed and stress free while she is there. Out of all of the places she could get a coffee or some other kind of drink, she would pick 392. Although many coffee lovers think that Starbucks is the best coffee shop, some will argue to say that 392 is better and will provide most customers with an unforgettable experience.
Visit Starbucks.com and you enter a virtual world of delight. Consumers can “sample” over 30 blends of coffee; find Starbucks coffeehouse locations, or learn about Starbucks Hear Music®, where customers can “burn personalized CDs, use listening stations to explore musical recommendations, enjoy a handcrafted Starbucks® beverage, or surf the web at (a) T-Mobile Wi-Fi enabled coffee bar” (Starbucks, 2008). Starbucks uses their website to communicate with their consumers about their company’s mission, social responsibility, business ethnic and compliance, diversity relations and press releases. Consumers can even read about the latest “rumor responses” that Starbucks wants to clarify about misinformation regarding the company. From the “click” of a button you can shop for Starbucks merchandise or check the balance on your Starbucks Card, the Starbucks website has got their customers needs in mind.
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.
When I saw this discussion, I couldn’t help but think of Starbucks and the impact they’ve made throughout their 45 years of establishment. I worked with them for about 7 years and saw how unique they were from your everyday coffee and latte spots. A retail company with thousands of coffee shops in the US as well as in other countries, this particular retailer has been able to catch the eyes of all ages as well as locations throughout the world. For example, today college students utilize Starbucks locations to study rather than go to a nearby library. Starbucks is also known for its best coffee and espresso drinks (Latte or Frappuccino) and with one of its delicious espresso 's any student or just a person stopping in to enjoy its lounge area where there is free Wi-Fi is awesome! Starbucks lifecycle has made a 360 turn around and been revamped twice to accommodated the growing market. Customizing their brand to fit more in with everything and not just one thing. By doing this they’ve created multiple product lifecycles within their own lifecycle as a corporate company.