Spirit Airlines Thesis Statement

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Media Analysis I will be analyzing a Spirit Airlines ad, which will be located at the bottom of this paper, using the framework of Jean Kilbourne. In this ad, we can see how this it attempts to portray an image of the ‘perfect’ woman, how it shows the judgement women face, and how segmentation and dismemberment played a role in this ad. The first thing I noticed about this image was how hard the creators tried to make sure the trivial amount of body shown was impeccable. Everything Kilbourne expresses about women being ‘flawless’, can be seen within this ad. The stomach is not only flat, but also has a nice tan and imperfection marks such as scars, wrinkles, stretch marks or fine lines are nowhere to be found. The creators of this ad purposefully created the image of this woman’s stomach in this light, because they are aware of the connotation that comes with being a female. …show more content…

Individuals like Kilbourne and myself will view this image as being a false representation of how women should look and/or view themselves. I for one can agree with Kilbourne that images such as the one shown in the Spirit ad contribute to females and body image problems, that stem from the media’s constant portrayal of an almost unattainable body. I say almost unattainable because some people simply do not have the genetic makeup to look like the photoshopped images our media so elegantly depicts. Photoshopping is what makes achieving this picture perfect body the easiest. The scrutiny women face can also be seen in the words of the ad: Go down on us… we’re shaving prices. While this is an excellent, witty pun, it implies that, of course women shave so going down would be no issue, especially when prices are starting at $30. If the image showed a hairy female stomach, the ad would surely receive scrutiny for not being “lady-like” or “feminine

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