Propaganda Techniques Used In Today's Advertising

In the second advertisement titled, “Are you getting enough Sugar to keep your Weight Down,” the author is trying to persuade the audience that sugar is the best way to lose or maintain weight, all while staying energized. There are many propaganda techniques described in “Propaganda Techniques used in Today’s Advertising,” by Ann Mclintock used in this advertisement, such as, “Glittering Generalities”, “Plain Folks,” and “Bandwagon”.

“Glittering Generalities” is used when the advertisement’s wording gives us a good feeling. For instance, when the ad states, “No other food satisfies your appetite so fast with so few calories,” the audience likes the way that sounds. Despite the fact that advertisement doesn’t say the harm that sugar can do to your body, they audience only wants to hear the benefits. They like to hear that they can be fully satisfied without all the calories. This can be a very effective technique, and we are often a victim, ourselves, by this

We can assume that they used that term to make women think that if they use sugar to lose weight that they will be more like the everyday “modern” woman. They will be like every other woman. We also see this technique when the advertisement says, “That’s why active people who know their energy needs include sugar in their diet.” This make the audience feel that if they eat more sugar they will be like active people. Also, if active people consume sugar to maintain weight and bring their energy up, then it is surely the most effective and healthiest weight loss substance, right? This would be the ignorant thought process of an everyday woman wanting to be a certain kind of person. This advertisement effectively makes you feel as if you could fit in with a certain group of people, whether it's the “modern” women, or the “active