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Hotel company case study strategic management
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Core Competence: The core competence of Skycity is to leverage as entertainment business in Australia. Skycity brand equity is built on providing best customer service thereby building a high degree of customer loyalty with a cult following. Its other core competence is its human resource management values based approach for building very strong internal and external relationships with suppliers, which deploys its business strategy, the integration through smart acquisitions and alliances help in maintaining their long-term strategic objective as the most recognized and respected brands in Australia. SWOT Analysis Strengths Broad Portfolio of Services SEG offers a wide range of services that enable the company to provide a wider customer …show more content…
The company operates as leading entertainment and gaming business provider in Australia and New Zealand. The company also manage hotels and gaming business in Adelaide and Darwin in Australia. In addition to its gaming business, SEG owns and operates industry-leading restaurants and bars, luxury hotels and convention centers in New Zealand and Australia. Therefore, leading market position helps the company in attracting larger customer base, while improving the top-line performance of the company. Weaknesses Declining Operational Performance SEG poor operating performance in FY2014 during which, the company recorded revenues of NZD820.5 million, with an annual decline of 4.5%. In FY2014, the company reported an 18.7% decline in operating income to AUD176.6 million, compared with AUD 217.2 million in FY2013. The company's poor operational performance may reduce investors’ confidence and have a negative impact on the company's growth prospects. Limited Liquidity …show more content…
The event such as swine flu, SARS, mad cow and bird flu epidemic has resulted in a decline in the number of tourist arrivals in the affected countries. Moreover, natural calamities, such as earthquake in Japan and subsequent tsunami, earthquake in Haiti and volcanic eruptions in Iceland, and other disastrous calamities, has decreased revenues and income levels of companies operating in the hospitality industry. It may also lead to people dropping their traveling to few countries due to the fear of natural disasters. Therefore, unforeseen circumstances, such as these may shape the performance of the hospitality service provider, such as
A SWOT Analysis can be powerful to any company. The SWOT analysis for PetSmart allows them to expose opportunities that otherwise could be missed ("SWOT Analysis," n.d.). An additional benefit of a PetSmart SWOT analysis is gives the company an understanding of their weaknesses, which can result in a competitive edge for its competitor. Understanding strengths, weaknesses, opportunities, and threat as a company will give PetSmart an advantage over a company who chooses to ignore this type of analysis. In addition, PetSmart can eradicate any possible threats that could catch them off guard ("SWOT Analysis," n.d.).
1) Vancity manages to deliver significant competitive advantages over its competitors through multiple trials. Mastering a competitive advantage sets apart a company from its rivals in a distinct way. Overall there are three ways Vancity accomplishes this feat. Firstly, through costs by retaining employees with competitive wages, bonuses and incentives. This investment into the employees guarantee community in the workplace which is proactive in the completion of job tasks. Some competitors loose focus of this and treat employees in a derogatory manner to make money which inhibits productivity. Secondly, through delivery by serving local customers and staff. With Vancity being dedicated to help and consistently give
Televisory analysed and compared the results of September 2015 quarter with September 2016 quarter. The EBITDA per square foot decreased by 6.8% from USD 12.56 to USD 11.70 as can be seen from the below EBITDA bridge. This decline was still better than the sharp decline at a CAGR of 8.8% over the past 5 years. However, the EBITDA per square foot decreased, the revenue per square foot increased by USD 9.60. The chart beneath shows that the average number of employees per store has increased. This will result in a better customer experience. The inventory turnover period improved from 103 days to 95 days. The below chart depicts that the average revenue per store has also improved. This shows that Finish Line rightly identified the underperforming stores. This, in turn, also improved the cash conversion cycle from 72.1 days to 57.1 days. The EBITDA margin decreased, however, this decrease would have been more if the underperforming stores were still
It is important to evaluate the ins and outs of a company to provide valuable information on the standings and future standings of the company. It also provides insight to develop strategies for long-term growth and shows potential threats that may hinder the bottom line. Strengths The strength portion of the SWOT analysis shows the internal environment, which are the controllable components of the firm that give a competitive advantage. This allows them to purchase high volume items for a lower cost.
It has also established a distinguishable name among its competitors with a reputation for leading customer service. However, even as an established venture, the company needs to maximize its profits in order to stay in business and expand into new territories beyond its conquered boundaries. A strategic analysis was carried out by our team to establish the company’s current situation. A SWOT analysis was performed to come up with three referenced, strategic alternatives. These alternatives are meant to act as strategic guidance to the company in order to enhance growth.
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
With Puerto Rico’s economy already not doing so well, this hurricane only made matters worse. The estimated damage done to the island is about $30 billion. Many businesses are already putting together plans and figuring out all the damage. Manufacturing makes up about 49% of the island’s Gross Domestic Product. Many businesses may not be able to start up again because they don’t have the money for it. Tourism in Puerto Rico is going to be majorly affected. Just recently, the tourism in Puerto Rico had gone up from 7.3% of GDP to 8.4% and was expected to rise to 10.7% in 2027. Many hotels, as well as resorts, contemplated whether or not to shut down because the generators were only going to last a few days.
A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.
The first situation is that of “special events” such as holiday periods, sporting/political events, etc. These events throw more power in the relationship to industry players due to the large customer demand and constrained supply. For example hotels see huge demand around the World Cup sporting event and hotel prices as a result on average spike between 100-300% compared to normal levels and for the last World Cup prices in one city went even further north of around 583% (Mallén, 2013). On the flip side, periods of economic recession have the opposite affect by impacting demand negatively thus forcing hotels to greatly lower prices to spur demand or compete with other industry players. During the last US recession, the average hotel occupancy rate dropped to a record low of 45% at one point from the normal average of 63%. As a result of the greatly declining revenues, such as a 48% drop by Marriott International, industry players laid off over 400,000 employees and greatly scaled back costs and new developments. Also importantly to customers who now saw more power in the relationship drift to their side during this time period, the average daily room price dropped to $98.18 (2009) from the record high of $107.42 pre-recession (2008). Both effects on opposing fulcrums show how important customer demand can affect the industry and the players’ actions
In order to identify Vodafone’s competitive advantage, first it is necessary to analyse the strengths and weaknesses within their current SWOT analysis. (Figure 2)
A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.
It is difficult to judge by simply comparing profits because there are so many factors that go into those profits, so many reasons one company’s might be higher than the other even if it is not more successful. Studying what customers like and dislike about a company does not give any indication of the company’s health. Perhaps the simplest answer to the question is a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Typically when participating in a SWOT analysis, a small grid is drawn with each letter in its own section.