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Figure I

Figure I represent the sample data provided by MVD, NM. If we look at the representation from various educational backgrounds, it shows that the data is pretty diverse. The range of education of interviews customers is represented via various color patter to give visual information to the readers. The educational categories that are represented here are Some high school, High School (HS), Some college/associates, degree/vocational degree, college graduate, graduate work or degree, and won’t say.
The main hypothesis of the research was that the “People with higher education are more likely to go to the private MVD location.” We used chi-square test to find the significance of the claim. To our surprise, the null hypothesis came false (P-value is 0.003), thus the result does not support the claim. Hence we conclude that there is no correlation between education level and the types of MVD office use among the general population.

Figure II

Figure II represents the findings of the research. If we look at the chart, we can clearly see that the number of people using private office is not much relevant to their education level. There could be various reasons behind that.
One of the reasons could be the emergence of technology in our day to day life. AS, we know that more and more organization are encouraging its customers to use “online” services and minimize use of paper as much as possible. Since our hypothesis was not supported by the test, we can assume that people with higher education might want to use “online” services than to use any of the offices. For example, when looked at the various ways to renew the driver license, we found out that there are 4 different methods one can renew the license. Method 1 and 2 ...

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...s well. Especially when the times are tough, educated people who know what is happening in the market are thinking before spending. MVD needs to understand not just need and demand of the people, but also their ability to pay the fee. If the wait time and the level of service is not significantly better, I would rather find time to spend at public MVD, rather than the time and money while visiting private MVD.

References:
Who We Are. (n.d.). MVD Express. Retrieved December 12, 2013, from http://www.mvdexpress.com/about-us/
Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal of Marketing, 46(3/4), 331-356.
"There are 4 ways to renew a vehicle registration.." Renew a Vehicle Registration. N.p., n.d. Web. 10 Dec. 2013. .

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