Should Women Make Bud Light

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Recommended: Men and women in advertisements

Throughout time men have been the primary sources of most advertisements. They are the face of cereal, water, fitness, home cooked meals and even taken over the shoe ads. But, who really likes shoes, who really goes to the grocery store, and why do men even go to bars… You got it WOMEN! Within the 21st century tables have turned, women are becoming the center of the household and the center of the economy. So, why should they be left out of our advertising rim? They should be at the forefront of our new product line up. Women embody the new style, design, and taste of our new line-up of beers. Let’s make Bud Light and the other competitors mad… By showing our smooth taste with the smoothest part of society.
In directing our newest line-up to women, we must find a name that embodies the strength, swagger, attitude and most of all the empowerment, in which they stand for. Based on these factors our new line-up of beer will be called Desired Serenity. This name pulls in the men based on curiosity but indulges women based on taste and content. …show more content…

Our labeling concept was created with the delicate purpose of displaying our target market, while utilizing the embodiment of a women to articulate what the brews taste and feel incorporates. As seen below the label embodies the women that wants respect, but believes in her femininity and power,

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