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Effects of counterfeit products
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Fake brands become popular such as in electronics, watches and wear. These fake brands found in every place like in the street, store and even in malls. These fake brands consider counterfeit products of original products such as shirts, phones, shoes, headphones and headset. Fake brands should be prohibited because it is formed from low materials which will be seen as low quality, these counterfeit products make companies of the original products lose much money and it makes diseases such as counterfeit products of headset. 1- Firstly, Counterfeit products of electronics should be banned as it has many defects and people like buying a product with a positive material. Headsets of the original products are battling the headsets …show more content…
There is a difference between original wear such as shirts, jeans, jackets, shoes and counterfeit wear. For example, Nike company makes many sport shoes which people used it in gym for running and do exercises, but counterfeit shoes do not make people do training well as it is formed from a low material. This counterfeit shoe gets damaged in a short time. Fake shoes Should be banned because it is illegal as it takes the name of the original product, and make it in fake products. The company of the fake product cheating the customers as it makes them think that this fake shoes, shirt, jeans or anything are original, so at the end, these fake products damages the brand image of the company of the original product. In the article “Over 150,000 pairs of fake Nike, Adidas shoes destroyed” (2015) it is stated, “Over 150,000 pairs of counterfeit Nike, Adidas and Converse shoes, as well as other popular footwear brands, were destroyed by the Bureau of Customs on Tuesday. In a statement, the BOC said the thousands of China-made fake shoes, worth an estimated P50 million, were smuggled into the country last …show more content…
Fake brands such as in wear are useful, because poor people could use it when they are going to the interview to be in a positive appearance in the work. Original brands will cost much money and they do not have enough money to buy wear at a high price. Howie (2010) states ” A new EU-funded report has declared that it is OK to buy fake designer goods”.Poor people are happy from the price , because the price is suitable for them and wear have the same brand name of the original
On late August of 2007, Dana Thomas writes to the general public on the horrors made possible by the buying and selling of counterfeit fashion goods to persuade the end of the consumerism funding monstrous acts. Through the incorporation of ethos, logos, and pathos in her journalism, Thomas persuades her audience with the uncoverings of the sources behind the making of the counterfeit goods.
When you go to the mall to pick up a pair of jeans or a shirt, do you think about where they came from? How they were made? Who made them? Most consumers are unaware of where their clothes are coming from. All the consumer is responsible for is buying the clothing from the store and most likely have little to no knowledge about how it was manufactured, transported, or even who made the clothing item and the amount of intensive labor that went into producing it (Timmerman, 3). In my paper, I will utilize the book Where Am I Wearing? by Kelsey Timmerman and the textbook Cultural Anthropology: A Toolkit for a Global Age by Kenneth J. Guest to examine globalization in the context of the clothing industry.
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
In China, Kelsey Timmerman spent time with a couple who worked at the Teva factory, traveled to the countryside to meet the couple’s son, insert name, who hasn’t seen his parents in three years due to his parents working long hours and it being expensive to take a train ride. In the US, the author visited one of a few clothing factories in the US to talk to the workers about his shorts, and the decrease of American garment factories. Timmerman wants the consumer to be more engaged and more thoughtful when mindlessly buying clothes. By researching how well the brands you want to buy from monitor their factories and what their code of ethics details, you can make a sound decision on if this is where you would want to buy your clothes. The author writes about brands that improve employers lives like SoleRebels, a shoe company who employs workers and gives them health insurance, school funds for their children, and six months of maternity leave. Brands like soleRebels that give workers benefits most factory workers have never even heard of help improve the lives of garment workers and future generations. From reading this book, Timmerman wants us to be more educated about the lives of garment workers, bridge the gap between consumers and manufacturers, and be a more engaged and mindful consumer when purchasing our
Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other still have to improve their IPR policies
Something people might frequently worry about is self-identity, and how to express who they are. When looking for an outlet to do this, the easiest way to show what kind of person someone is, clothes are usually the first choice: a black t-shirt with a cynical saying, or maybe some skinny black jeans. Whether the advertising agencies created the personalities that come with clothes or took advantage of what was already there, clothes are often sold as something more than just clothes. Companies must ask how to convince consumers to buy their product instead of the competitors’, regardless of price difference. Particularly Levi’s jeans, a 150+-year-old American business, has been trying different approaches to packaging the type of consumers that buy their jeans.
Legislation and regulation: Governments may prevent or allow the sale of Primark’s clothes based on product features, like provenance, materials, and so
Hasbro faces a significant threat from counterfeits of its products. As the market for toys and games is increasing globally, the parallel market for counterfeit toys is also on the rise. Such activity rises especially during the festive months when toy sales are expected to be high. Counterfeits pose a threat to the toys and games market, not just in terms of lost business and brand dilution, but also by selling products that can be potentially dangerous to children of all ages. Low quality counterfeits reduce consumer confidence in branded products like Hasbro. Counterfeits not only deprive revenues for the company but also dilute its brand image.
2006). Burberry’s product line, especially the famous trademark plaid, unfortunately, is not difficult to imitate, the development of “fake Burberry” affects their revenue. In 2010, Burberry won $1.5 million in counterfeit case (Matthew 2010), but the counterfeit apparel and accessories is still the key issue for all major luxury brand (Maman 2012).
Finer Bags, at the time of the case study, presented itself and the work it does in a straight forward way without falsifying their business practices. In this way Finer Bags offers themselves honestly, the problem arises once you consider the actual work being done. Finer Bags produces counterfeit bags, a practice which is innately dishonest. Counterfeiting products, is to benefit from the work of others for example, for every luxury bag that is made and sold there is a large workforce employed. From the designers and marketers, to the stichers and material acquisitions department, companies like Louis Vuitton spend a lot of time and resources to ensure their product is of a high quality and their brand provides consumers with confidence and reassurance that the bag they buy is worth the price they pay.
Nowadays, there are so many famous sportswear companies that exist in the market globally, which make people have more product varieties that they can choose. In addition, most of those companies have become very important for its host countries, in terms of supporting their economic development. Yet, the existence of those companies can also possibly bring some problems to the host countries, as well as negatively affect the countries’ people (Pettinger, 2008). In order to explain it better, the existence of Adidas in Indonesia is used in this report to give more information about what makes Adidas becomes a successful company in the world, as well as providing problems that Adidas has in Indonesia.
Fashion is considered one of the most significant, yet controversial industries in the world. Report shows that North America spends more than $250 billion on clothing, shoes, and accessories each year; recently, its worth has rapidly reached $1.2 trillion worldwide (K., 2014). Ethics is an unavoidable factor to consider and a growing concern for every fashion’s company and their attorneys (Fordham University School of Law). The nature of the fashion industry is surrounded by hundreds of controversies over various topics, concerning quality and consumption. Our company has no involvement in sourcing, designing or manufacturing process since we play an intermediary role between the suppliers and customers. Nonetheless, we demonstrate the promise of a strong work ethic company by making emphasis on quality, discipline, wages, and human rights. So that our products will at the same time benefit the people, the employees and the company itself. Our company is closely associated with a commitment to products quality, in which we focus our attention on selecting the finest selection of fashion goods for the customers. Instead of picking low-end and poor-quality
Every company seeks to create its own brand - a unique and effective image. Purpose of brand is attracting and retaining customers in its market share. Branding in marketing is a complex technology, aimed at making advantageous position a brand from the competition. Facilitating the search for the necessary goods to the buyer, branding in marketing becomes more effective if the consumer product features meet market requirements. It is especially necessary to identify the goods, for a case of unprepared buyer which can not assess the competitive characteristics (for example, high-tech products). The development of technology has had a huge impact on human society. It is reflected in the fact that we are surrounded by complex technical devices that we use every day and sometimes we have no idea of how this thing is located within. Here the brand comes to help the consumer that stands out from all those product characteristics that are important to the consumer and facilitates the understanding of the product.
One pays a large amount of money to buy clothes which sometimes does not suit her/him. It is claimed that clothes and accessories that are in trend are generally the most costly. Not to mention the fact that they go out of fashion very quickly. Furthermore, the current vogue for stylish objects has brought social discrimination, especially among the young generation. It is unfair to the poor, who cannot afford the latest products, being discriminated on the grounds of class or money.