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The impact of the internet on privacy
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It is a Friday night and currently you are on your phone and you open Google and search ‘How to make coffee’. For most people searching things up is just a norm and nobody would think what goes behind the search. But are you aware that what you are searching is being tracked from advertisements? Business should not be allowed to track people data because the more they know about us the more they try to sell and because of this, personal privately is being invaded. The more they know about us, the more they try to sell you things you did not want. People need to be careful in which information goes on websites because next time you go on a website don’t be amused when there is an advertisement that is very specific. According to Nicholas Carr, page 15 “ Pretty much everything we do is… recorded’’ meaning tracking allows businesses to buy the information they need to sell you products. I am aware you might enjoy these advertisements however do you really want ads for something that not even necessary? …show more content…
Personal privately is being invaded.
Are you aware that every time you search anything up online, it usually will appear as a advertisement on your social medias in less then one minute? This is because of business tracking. According to Nicholas Carr, page 15 “ Our sense of anonymity is largely an illusion” meaning no matter what you do online it will be recorded unless you turn off Cookies which stores your passwords. Think of it this way, you are on a website and you see two specific ads, why? Because those ads probably came from your search two hours ago. However government says the tracking is for protection but I believe we should have a say in what gets tracked and what does
not. Kids who are younger than fourteen are being tracked. There is a law that prevents companies from collecting certain information from kids under thirteen. But most social media require users to be thirteen and up. Since most websites require their users to be thirteen and older although this seems fair, however the first time anyone sign up for social media they are being tracked. Now I am aware you might think to stop the tracking teens should not have social media’s but if social media is one of the most popular way to commute with someone should we really not allow it? In brief, Business should not be allowed to pay for people information since it is invaded of privacy and changing the law of tracking to sixteen should be common. Not allowing Bussiness to use your information is just to insure that you have a sense of privacy in the online world. So next time you look at your phone and see two advertisement for coffee beans right after you search ‘ How to make coffee’ just know that was probably payed and was not a surprise. Work Cited Kristin Lewis. “ Are You Being Watched?.” Scope. December/January 2017/2018 : 15. Print. Jane Porter. “ Are You Being Watched?.” Scope. December/ January 2017/ 2018 : 15. Print.
Joseph Turow’s The Daily You shows us the in depth look of behind the scenes of the advertising industry and its impact on individuals in the consumer society we live in. Every time you click a link, fill out a form or visit a website, advertisers are working to collect personal information about you, says Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania. Then they target ads to you based on that information they collected. This tracking is ubiquitous across the Internet, from search engines to online retailers and even greeting card companies.
The internet, an unregulated environment where both government and advertising agencies watch your actions and create profiles based on various traits. This is the picture painted in “The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth,” by Joseph Turow. Turow addresses the issue of how lack of government intervention and poor industry self-regulation has led to a situation where every click is analyzed to the point that even when advertisers omit the users name and address, users are still very much known. Based on these profiles, targeted ads and deals are sent to each individual, creating a class-based system that is defined by what advertisers have concluded the individual likes. The main thesis by Turow
..., websites and online marketers do find ways around users’ precautions to gain personal information. There are many people out there who want to use personal information like credit card numbers or addresses to cause harm to others. These cases are the extremely negative ones that people want to and should avoid. The case of companies and third parties tracking browsing history and other information for advertising purposes hover over a finer line between good and bad. For some people, tracking can be considered convenient in terms of shopping for what they are interested in, and others may be uncomfortable with the thought of being tracked without knowing. As stated in the beginning, complete privacy is unlikely, but being informed about the tactics of the Internet can help one protect themselves and others in their care to be as careful and private as possible.
When google gives your information to advertising companies so they can target your interests by using keywords found in you emails, that is not ok. With all the advances in technology, you won't make it far in the world without relying on technology. The increase in efficiency is so much greater using modern technology like the phone and laptop, even using online services like google docs, that if you are still using a pen and paper you are less valuable to your boss and the loss of privacy is a small price you will have to pay to be
Online data tracking good because it allows companies such as Google, Yahoo, and Twitter to give you customize Internet service for better experiences. Online tracking allows advertisers to precisely target their consumer’s needs based on their b...
As a result, Web site operators or companies are able to build very detailed profiles from that behavior (Green 48). These profiles play a major role in online marketing. In the past, marketers knew their customers just as a number, but when DoubleClick, an Internet advertising company, bought out Abacus Direct, DoubleClick was able to combine its databases with the names and addresses form Abacus’ catalog customers. Now web surfers can no longer surf the net without their computers being tagged to their names. (Quinn 63) Even more disturbing, hackers can now intercept the data from the cookie.
Electronic passage through the Internet leaves a trail that can be traced. Tracing is a process that follows the Internet activity backwards, from the recipient to the user. As well, a user's Internet activity on web sites can also be tracked on the recipient site i.e., what sites are visited and how often. Sometimes this tracking and tracing ability is used to generate email to the user promoting a product that is related to the sites visited. User information, however, can also be gathered covertly. This leaves us wondering if tracking devices violates the user's privacy.
The concept of consumer privacy encompasses a consumers ability to limit the collection and usage of certain types of data relating to a specific transaction (Sheehan & Gleason, 2001). Today marketers and advertisers have engaged in what I feel to be somewhat questionable behavior in regards to consumers privacy. As technology becomes more sophisticated marketing becomes is a bit more complicated and more intrusive to its customers. In our highly competitive world, it is vital for a successful marketer to conduct a significant amount of research. It used to be however, that advertisers would choose their target audience, research the demographic, and create a campaign that appealed to that target audience. Marketing efforts today are going to great lengths to obtain private information about consumers. From an advertising standpoint it is important to know your customer and to target them accordingly, but how much should advertisers know? Do consumers have any right to privacy? The following will discuss intrusive tactics marketers are using to advertise and obtain consumer information as well as how advertisements themselves are invading our privacy.
Many people are familiar now with the fact that certain websites will track your search history and base advertisements on the things that you are looking for, and while that idea seems harmless at first, it becomes clear that those companies don’t really have anything to stop them from using that information in a more harmful way, or giving it to the government (Drum 69). That doesn’t mean that companies are happy about surveillance, though. In fact, there is an entire website about government surveillance called “Reform Government Surveillance” created by large companies including AOL, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo!, and Microsoft (Ribeiro 13). Like many people, these companies are upset with the current policies the United States is using in regards to surveillance. Big corporations aren’t the only ones upset,
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
The liberty we thought we had is slowly being taken away from us. From the size of soft drinks served at fast-food restaurants to the gender of marriage partners, our lives are being regulated by the government. “The War On Negative Liberty” by Katherine Mangu-Ward promotes negative liberty, freedom from someone or a group giving or taking away our rights, versus positive liberty, freedom from an individual’s resources or power such as poverty or race. Besides governmental control in real life, we are also being watched and regulated through cyber space. The article, “George Orwell…Meet Mark Zuckerberg” by Lori Andrews examines this exact issue. The article by Andrews really brings up the fact that we are being watched over every single click we make online. Although,
If a user often views things related to cooking for example, then Facebook will start making ads pop up for cookies, grocery stores, and other food related items. Even the advertising industry is breaching on user’s privacy. When someone goes shopping at the store, there is not someone stalking them writing down everything they look at on a pad of paper, and then suggesting related stores to him or her. That would be very suspicious. Now, with Facebook, the company sneakily violates user’s privacy while making them think it is smart technology and is beneficial. Psychologically, advertisers are becoming smarter into tricking their customers. Ad suggestions are more or less an invasion of privacy by the company
Whenever I go to any site on the Web and I see an advertisement, I DoubleClick on it in order to view it. DoubleClick has taken the first step in building a profile on my surfing habits. From this point on, until I change browser, buy a new computer, or delete my cookie files, DoubleClick can track my browser’s activity across all sites. DoubleClick controls sixty percent of the banner ad market. This profiling powerhouse collects data about where I go and what I do on line. DoubleClick rents or sells this data to other companies, allowing them to broadcast advertising e-mails to recipients whoses urfing habits fit a desired profile. DoubleClick associates these files through cookies obtained on my hard drive. By sending out junk e-mail with graphics, advertisers can match e-mail addresses with previously issued cookies. Privacy advocates contend that DoubleClick’s use of cookies is an invasion of privacy and could lead to misuse of the information.
Perhaps the founder of Facebook, Mark Zuckerberg, said it best when he claimed that privacy is no longer a “social norm.” Virtually everyone has a smart phone and everyone has social media. We continue to disclose private information willingly and the private information we’re not disclosing willingly is being extracted from our accounts anyway. Technology certainly makes these things possible. However, there is an urgent need to make laws and regulations to protect against the stuff we’re not personally disclosing. It’s unsettling to think we are living in 1984 in the 21st century.
Myhre, Julie. "Technology Is Invading Our Privacy." Direct Marketing News. N.p., 20 Sept. 2013. Web. 14 Apr. 2014.