Consumer Offerings Essay

Consumer offerings are presented to the public strategically by firms and their marketing strategies. These purchases range from everyday less costly items to more expensive less frequent purchases. Each of these offerings require different marketing strategies to successfully target the right market and increase sales. Convenience offerings, shopping offering, specialty offerings, and unsought offerings all play a big role in how a company gets its product to their customers. Convenience offerings are items that consumers spend little effort in regards to their buying behavior. These items can be impulse buys and low-involvement products. They carry a low risk of failure, and often times require no planning in the consumer’s mind before a purchase. Brand names typically are not a factor as the product is almost exactly the same compared to a competitor. To increase sales a company would want to establish brand recognition by making the product available in as many places as possible. An analysis of how consumers want to purchase these items is key to a successful product. Some products would include items that you would purchase at a grocery store. This includes pasta, canned goods,

Consumers will most likely check reviews and compare brands beforehand. Some consumers may also learn from trial and error to find their brand preference. Marketers try to influence customers in the shopping offering category by packaging and advertising. Packaging allows a brand to highlight its features or even include the common 10% more free advertisement. Items that fall into this category include toothpaste, cereal, coffee, toilet paper, alcoholic beverages, bed spreads, clothing, shoes, and everyday household items. Services found in this category may include nicer restaurants, car mechanics, and maid services. Most of these offerings are acquired with a limited problem solving