Sharpe Style’s current website is outdated and needs several new features to function as an online store. Our website strategy will focus on selling products business to consumer (B2C). We will want to influence consumers, sell products and services, and develop offline relationships to drive consumers to retail locations. The first step in developing the website will be selecting a name and uniform resource locator (URL) (Wallace, 2014). A name that is unique, but easy to remember is the best choice. The next step is to design the website. A hierarchical website architecture will influence consumer’s flow and decisions with professional aesthetics. We will want to use HTML 5 code to allow the ability to support different browsers with different …show more content…
The https:// protocol should be used for transactions to indicate the server is encrypted and secure (Wallace, 2014). Additional important security measures include using antivirus software, installing a firewall, ensuring that information is encrypted while in transit (Vargis, 2010), limiting access to consumer data by business need to know, track and monitor consumer data, testing security frequently, staying up to date on hacker tactics, and monitoring third-party providers (Conroy, Milano, Narula & Singhal, 2014). In addition, user requirements should include a strong authentication to ensure authorized access, as well as issue and enforce updates of OS patches and virus definition files, manage and maintain configuration settings, and review firewall logs for intrusions (Vargis, 2010). Furthermore, employees should be monitored closely with software that checks email and internet traffic for certain keywords or file types, and block use of certain websites and applications completely. Business policy should require immediately cancelling network access and passwords when employees leave the company, and avoid passwords to remotely access the network in future (Whittle, …show more content…
WordPress offers customizable templates that are optimized for mobile browsers, control over shop elements, and products can be grouped by category, size and colors (WordPress.com, n.d.). Visual Studio Processional 2015 by Microsoft allows websites to be developed across devices and platforms. The software allows for custom development and perfect interfaces (Microsoft, n.d.). Wordpress has an annual fee that provides a domain name, and levels of web space depending on the plan we select. Visual Studio Processional 2015 by Microsoft is only a software program that will allow us to create the website. There is a one-time fee for the software. We would have to purchase additional web space and domain name from another
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
This paper identifies several topics such as the type of protocols and cryptosystems used to complete online financial transactions, the development and implementation of Advanced Encryption Standard (AES), a fire control system in an automated server room, factors considered when converting general office space to a server room, and power systems in server rooms. Research indicates the use of secure hypertext transfer protocols and digital certificates for the use of online financial transactions. Additionally, AES provides:____. A fire control system requires_____. When converting general office space to a server room_____. Power options for server rooms __________.
Security of the companies data is one of the most important components which allows the business to perform its day to day operation using various networking devices, services that absolutely needs to be protected from intruders. Some of these devices include online transactions, the exchange of data between users and clients both internal and external and external web data needs to be secured. There are several polices that would need to be configured such as a web sever and firewall configurations. However, with these configurations the first and most important task is to identify any vulnerabilities or loopholes in security within the company. The company has both LAN (Local Area Network) and WAN (Wireless Local Area Network) and a web sever. These resources need to be secured at all times from hackers or anyone else by implementing the appropriate security measures.
The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It
...work Security Article). With this given information in the essay, is a great start to learn how to keep your network secure. This is only a small part of the prevention of infiltration of your network and computer. If one desires to learn more, go above and beyond and continue to learn on how to keep your network secure.
With all the problems persisting with Sephora’s digital marketing strategy, it’s becoming a time-pressing issue for Sephora to do something substantial and to do that really quickly. Hence, I am proposing to have an app named ‘BEAUTYMe’, that is fully customized for the individual customers and act as a virtual store, on the contrary to the existing apps, those act like mere online catalogues. The step-by-step app experience can be explained as below with the example of the following flow diagram.
Seminar 2. Is the way we look, influenced by our culture? How so? J. Berger, Way of Seeing. The culture, may to this day, be the strongest influencer of the way anything is being perceived.
In addition to Gap Inc.’s competitive advantage given its multiple brand, channel and geography model, the company plans to build its online success by delivering an industry-leading world class platform for consumers as the retail landscape continues to merge online and in-store shopping experiences. This end-to-end system, which includes capabilities such as ship-from-store, find-in-store and reserve-in-store, is designed to leverage Gap Inc. channels and resources to drive store traffic and conversion, while meeting the needs of customers who increasingly demand an integrated shopping experience.
Next is in terms of the design and aesthetics. Layout that being used for this website is a plain white which easier people to read the text that is in black, in contrast and suitable for the concept of showroom online. The font is also suits which is not too big and not too small to be read by people. To highlight the main subject or the main product, the font is being bold to alert customers that they choose the right one. There is no audio available for this website or even a video. But somehow, as it was a home furnishing website, most of the pictures being used by the website is in JPEG format to deliver a clear view of the products to customers.
The network management plan and security plan is important to help the company figure out how they will improve its network and security procedures for the company. Planning involves outlining objectiv...
Having a website is a necessity nowadays, especially for people who are in business. Having a website helps promote your company’s services, for consumers to view and research your products easily, and also because internet is universal, people worldwide could purchase your products. Aside from business purposes, a website could also be built for personal use. If you’re into blogging, you can have your own site to express everything you want or feel; a website could also be used to inform people. Due to technology’s fast evolution, creating a website is now a very simple task even for those who have no background in web designing, all you need is a working computer and an internet connection and you’re ready to create your very own site!
The development and design of a basic web page can be a fun yet tricky task. Whether it’s a large commercial web page for business purposes, or a small personal web page about your hobby or family; the process of development is the same. The three major steps leading to the development and design of a basic web page include: information gathering, site layout and design, and HTML (hyper text markup language) conversion.
So, it is important to make your business easily accessible through a website where you can put all the details about your business and the services and/or products you offer to your consumers.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.