Sexism And The Effects Of Stereotypes On Young Males

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Recommended: The impact of advertising on women

Twuannasia Parker
English 12 - Zechowski
Effects of Ads on Young Males
"Don't worry darling, you didn't burn the beer" (Schiltz Beer) ; "You mean a woman can open it"(Del Monte 1953), “Christmas Morning: She'll be happier with a Hoover"(Hoover Company). These quotes from vintage ads of the 1950’s and 60's give clear proof of the existence of sexism. Most American’s are very well aware and acquainted with the conflict residing with advertisements that are sexist toward women. As we know women were and still are expected to fill the role of a childbearing machine, twenty-four hour mother and wife, household maintainer and cook for the family. In the present time in society women are still expected to fill the roles previously mentioned and are now being portrayed as extremely attractive sex symbols by the media. What about men? Are they not victims of stereotypical advertisements as well?
Contrary to popular belief the perception that females are the only ones discriminated against on the basis of sex is clearly false. Yes, it is true that women tend to receive more sympathy in the case of sexist acts and or comments made against them by men, but that leaves no reason for the neglect of a situation with reversed genders. Now more than ever, we specific male stereotypes depicted in advertisements and popular culture: In his writing, Noor Sanauddin noted that David Benetar referred to sexism against men as "the Second Sexism,” Sanauddin went on to that using the appellation "Second Sexism" Benatar was referring to the wrongful discrimination against men and boys on the basis of sex, which Benetar says is '[s]o unrecognized [...] that the small simple indication of it will appear humorous to persons”(Sanauddin p1).
Going by strict ...

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Rossen, Jeff, and Avni Patel. "'Knockout Game': Teens Attack Innocent People Just for Fun." Http:// .today.com/news/knockout-game-teens-attack-innocent-people-just-fun-2D11648773. Today News Rossen Reports, 25 Nov. 2013. Web www
Sanauddin, Noor. "The Second Sexism: Discrimination Against Men and Boys by David Benatar." Http://www.gla.ac.uk/media/media_249370_en.pdf. University of Glasgow/ The Kelvingrove Reveiw, 2012. Web.
Scheff, Thomas J. "Hypermasculinity and Violence as a Social System."Universitas 2.2 (2006): 1-10. Web
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