Semiotics Theory Of Communication Essay

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Introduction: The media serves as a platform for communicating the events happening in society to the audience. This communication is guided by specific frameworks designed to deliver information effectively. As pointed out by Colombo (2004), film and other forms of mass communication adhere to particular theoretical frameworks to convey their message to the target audience. However, some of these theories have become outdated, making them irrelevant in today's society. Therefore, it is essential for stakeholders to develop new theoretical frameworks that cater to the changing needs of contemporary times. In this paper, the author aims to develop a new theory of communication in relation to film. As Colombo (2004) notes, the generation of new theories is facilitated by building upon existing models. Therefore, the author of this paper relies on semiotics and standpoint theories to create a new communication framework. This essay critically examines the use of these two theories in film production and distribution, enabling the author to develop a hybrid theory that addresses the limitations of both. The new theoretical model, named the lingual theory, will be tested against a real-life scenario in contemporary media to assess its applicability. The Semiotics Theory of Communication is a theoretical framework developed from the study of signs and their related processes and applications in communication. According to Friedman and Thellefsen (2011), this theory is closely related to the linguistic model used to analyze the structure of a particular language, which helps to determine the meaning of various languages used in communication. Additionally, Friedman and Thellefsen (2011) note that the theory of semiotics builds on linguistic studies and makes use of sign systems that are not necessarily linguistic in nature. In order to illustrate the components of the semiotics model of communication, Friedman and Thellefsen (2011) emphasize that signs are the backbone of the theory. They argue that this theoretical framework is applied in a wide array of platforms in the communication and media arena.

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