Executive Summary Sealed Air Corporation had set itself apart as the market leader in the 1970’s due to their focus in optimizing profit and supporting technological innovation. They were the first to develop closed-cell, lightweight cushioning material, as well as the first to introduce foam-in-place packaging system, and the first to engineer a complete solar heating system for swimming pools. Sealed Air planned to maintain that positioning into the next decade as their long-term goal. Acting on that goal, Sealed Air trademarked the name AirCap for its closed-cell, lightweight cushioning material and AirCap quickly became its most profitable product. This caused concern for Sealed Air because the unanticipated competition in the US developed …show more content…
Saran gave Sealed Air a competitive advantage by providing increased protection during shipping compared to uncoated bubbles. Another major point of success for Sealed Air was the importance they placed on market education to inform customers of the advantages of using coated bubbles. It worked extremely well because in 1980 Sealed Air was able to make $25.35 million in sales in the US. It wasn’t long after until competitors were able to penetrate the market forcing Sealed Air to make a choice, whether to enter the uncoated bubble packaging market or not. It was a difficult decision to make due to Sealed Air’s experience developing coated bubbles and its brand recognition. All while trying to maintain its market leadership and drive for technological innovation. The problem was if Sealed Air added uncoated bubble packaging to its mix it could unintentionally damage the reputation its most profitable product and set the company back …show more content…
We know Sealed Air’s AirCap biggest strengths are their superior protective packaging and widely known brand for being associated as a high quality brand. Sealed Air also has the advantage of being the current market leader in the coated bubble wrap market. Entry into a new market for a similar product can have the negative consequence of damaging their brand value. Especially since customers in the US are sensitive to quality and brand names, opening a new product line may prove to be more hurtful than beneficial for the company. It would also go against Sealed Air’s goal to be market leader since entry into a new market is a reactionary move to competition arising and the US has relatively low room for Sealed Air to gain a large enough market
An increase in competition is a very serious threat that YETI is facing. One disadvantage to making this fully sealable lid is that some of YETI’s main competitors already have this option available to our customers, so YETI would not be a first mover for this niche market as we have been in the past. But since this product already exists in competitor product lines, the introduction of a fully sealable lid to YETI products is sure to help YETI become more competitive, which results in higher sales and profit. A potential threat to this new product is that YETI will almost certainly charge more for their product, even though the product already exists on the market.
While many manufacturers are focused on driving the price of their product down, Yeti is focused on issues such as extending the ice life inside of a customer’s cup and making sure that their lids are 100% leak proof (“Frequently asked questions”, n.d.). According to Saporito (2016), price is a large factor in the Yeti appeal, this is demonstrated when he states. “Yeti is the Range Rover of cold. Its overbuilt Sherpa coolers hit the market in 2006 priced between $250 and $300 a pop, an astounding premium--"10X," as Roy likes to label it--over the average Igloo or Coleman” (para. 4). The pricing appeal of the Yeti is consistent with most luxury items sold, the consumer associates a higher price with a greater quality product. Promotion of the Yeti brand is done through various avenues, but their most successful marketing has come from customer testimonials and YouTube videos that demonstrate their products strengths (Cooper, 2013). Hence, a more authentic feel is demonstrated from the customer reviews. Finally, the placement of the Yeti brand is found in locations where those who spend a lot of time outdoors frequent (Saporito, 2016). The marketing angle was first toward the rural feed stores but then quickly transitioned to large outdoors chains to gather the outdoor sports market (Saporito, 2016). Marketing is an ever evolving field, just as the four P’s have changed, so must Yeti’s
The Sealed Air corporation is committed to market leadership through technological innovation. Ten years ago, the company was first to market with a highly successful coated air-bubble packaging protection product, AirCap. However, market trends indicate a rapid displacement of coated bubble by a technologically inferior yet inexpensive uncoated product. Burgeoning demand for uncoated bubble poses a direct threat to the long-term viability of the technologically superior, premium priced AirCap.
Since the crisis, Johnson and Johnson promised to protect their customers; therefore, they worked with FDA officials and introduced new methods that make it obvious to customers when products are tampered with. They introduced a glued box, foil seals on the opening of the bottle, as well as other tamper resistant packaging. These new establishments were introduced six months after the crisis and made Tylenol the first product in the business to implement tamper-proof packaging.
Have you ever thought how all those water bottles, orange juice bottles, shampoo, conditioner, Gatorade or other common bottled goods you use every day get filled with the associated product or how the cap is put on or how the label is applied? Well that would be the job of the Monoblock Filler and Capper system developed by Pneumatic Scale Angelus. Pneumatic Scale Angelus is a global privately held company based out of Stow, OH that makes packaging equipment used by your everyday companies like Nestle, Tropicana, Johnson & Johnson and many more. One of their most common sold packaging equipment products is one of the most important within the vast industry, the monoblock filler and capper system.
Arrow Electronics is a distributor of electronic parts, including semiconductors and passive components. It was founded in 1935 and has reached number one position among electronics distributors by 1992. Arrow’s North American operations were headquartered in Melville, N.Y. Sales and marketing functions were divided among five operating groups. This case study focuses on the largest of Arrow’s groups, Arrow/Schweber (A/S).
Before getting into the actual market test, I wanted to define and clarify on what is the actual purpose of this research. We have spent considerable time and effort in coming up with the new multi pack carriers, for the new 6-oz product. The 6-oz product is a very successful product that has helped us increase our sales, and hence we want to ensure that all activities with this product are done with the intention of taking this forward and not risking our position due to any improperly thought out activities. Therefore the main purpose of the research that we are undertaking is to ensure that the new multi packs that we are introducing will be a good move on part of the company, boost existing sales while bringing down the costs of packaging, and ensure that company objectives in terms of revenue and margins are effectively achieved. The test should also be done with a subset of our target customer, so that risk of failure is minimized and any corrections or feedback from customers can be addressed and incorporated before rolling out the product to the entire customer group.
Mainly because I play basketball, I am aware of all the issues students’ athletes, trainers, water boys/girl and the coaches’ deal with. When it comes to playing sports a lot of equipment is needed, and when equipment is needed money is needed. The sports I am talking about deals with some type of ball that needs air pressure. The type of sports I am referring to can be basketball, volleyball, soccer, and football (Figure 1). All of those sports contain some kind of air to be placed inside of a ball. To do this we will need some form of an air pump. The price of each type of ball is over $25.00 (Figure 2). So instead of the athletic department, AAU Teams, summer leagues, etc. spending money on an air pump that temporary places air in balls; why not invest in an air pump product that does the job of all and more. Why is this air pump so different? This is an air pump that cannot be denied, it helps your pockets when budgeting
Wrigley’s is one the leading chewing gum maker in the US and holds about 50% market share. Even though Wrigley’s planned to introduce pellet gum, Eclipse, in 1996 but held back the launch due to financial constraints. Adams a competitor and maker of Dentyne used this opportunity and Dentyne quickly became the third best-selling gum in the US. Eclipse the odor removing gum had a good start but missed its sales forecast by 24% even though they spent more money on its launch than any on other brand. The board is looking for a way to revive the brand and have employed Paul Chibe as the new Senior-Marketing officer.
Packaging is important because it could determine the success of the company. Packaging not only affects its customers, but the retailers and manufacturers as well. As a result of poor packaging, a company could gain a negative brand image. In order for a company to become successful, they must be careful as it pertains to what they want their customers to see. As a company, you want to attract the customer to the product. In order to create a competitive advantage, they must stand out from their competitors and a way they could do so is by creating promotions to attract customers. The way in which they package could also affect a consumer’s decision. It
The factors for exponential growth for air-conditioning are the HVAC Market, energy, environment, communication, societal, political, preparing for the future, looking ahead, and the conclusion. Buildings of the U.S. use approximately 35% of the nation’s precise total of energy consumption. The worth of shipments by U.S. HVAC manufacturers was over $28 billion of 1996. Since there are 52,000 CHC chillers needed to be replaced among the U.S., there’s a large opportunity for new chillers, new technology for the HVAC industry. The ozone depletion is an international issue in which is currently being resolved. The 3rd world countries are still allowed to manufacture CFC’s. Illegal imports of CFC’S to the U.S. is a consistent concern. Many illegal imports are virgin CFC’s. Those whom have a political overtones are specifically the ones whom create a protectionism of local commerce, having a negative impact on those inside and out of the country.
Cheney, Susan. ?Packaging & Manufacturing.? Candy Industry (Jun. 2000): 20. InfoTrac. Online. Nov. 2002 .
Packaging and package labeling have several objectives[17] They include functions like physical protection, barrier protection, containment or agglomeration, information transmission, Marketing, Security, Convenience and Portion control. Despite all functions, however, this study is concerned with two functions, namely marketing and convenience.
The company need to work on its packaging and its quality of material being used for packaging the machinery involve in sealing of product is not of the appropriate standard. In terms of production expansion , business expansion the focus should be also made in other states of the country like J&K , Karnataka , Kerela etc
There are many elements affecting to the success of a launching. The basic factor is to develop product that satisfies consumers’ demands and maintain the brand promise. However, consumers are not only looking for the quality of product but also concerning about the price, the promotion and so on.