Background
Scouts Canada has a legacy of more than a century, which has helped it to continue its operations smoothly, despite the economic and financial downturns based on low membership rate. Scouts Canada is a volunteer-led organization that is operational in various parts of Canada, which offers more than 600 scouting camps. Based on the industry specifications of Scouts Canada, its major stakeholders are defined by the children and their parents, who are the customers of the organization and a direct source of income generation. In addition to this, donors and volunteers are also considered as important stakeholders of Scouts Canada and have a significant impact on its profitability.
Problem Statement
With the passage of time and dawn of new customer expectations, Scouts Canada had to reposition its brand strategy and rediscover its brand values to meet the customer needs.
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In addition to this, the brand image and brand name of Scouts Canada is one of its biggest strength, which it has developed it over time. A strong brand name enables an organization to gain a competitive advantage in the industry. Moreover, the old strategy of Scouts Canada to be environmental friendly is a great source of fulfilling its corporate social responsibility, which reflects as its strength. This is because; corporate social responsibility is another tool to enhance the brand image of an organization. Another strength of Scouts Canada is its large customer base that enables continuous revenues, which can be useful for bringing changes, upgrading to quality tools and accessories for camping and implementation of technological innovations. Scouts Canada revitalization strategy is an additional strength for the company, as it is focused on increasing customer awareness and exposure regarding scouting and
High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation
Threat of substitutions: In Porter’s model he refers to the threat of substitutes that companies face every day. When more substitute products become available to the public, the price elasticity of that product increases because customers now have more options. Once more substitutes begin to enter the market the demand for a certain product will become more elastic. If multiple other companies were to make substitutes that competes with ALDI’s product, then ALDI’s total profit would decrease because the demand for their product would decrease.
The Canadian Shield is a landform region that covers almost more than half of Canada, it was formed about 3 billion years ago and was formed by volcanic eruptions. The Canadian Shield has some of the world's oldest rocks and has a lot of trees, lakes and rivers, some things the Canadian Shield provides us with is minerals, water from hydroelectric power and trees. it is a medium populated area and the population is very scattered, most of the people live in the southern area.
Footlocker’s marketing plan entails selecting the target market, integrating the best marketing tactic to reach as many customers as possible, and customer retention initiatives. Essentially, this customer-driven marketing blueprint is classified as the marketing concept, which does not rely heavily on promotions to procure sales. Instead, the company learns to pinpoint what the customer wants before he or she does, to accommodate existing and future needs. Moreover, within the past five years, a new store entitled House of Hoops has made its debut in the same mall as Footlocker, which has caused the veteran shoe store to experience a decline in sales. This suggests that Footlocker may need to modify its sales strategy to help the company attract more customers to the store. “House of Hoops has a variety of shoes, and a large store front,” stated the interviewee, “customers are drawn to the store because it is new and possesses a
The mission of The Black Student Union (BSU) at Post University is to go beyond the issues and make a change by fostering student development through academics, social services, diversity and to build a cultural as well as family oriented environment for students. BSU upholds and heightens the awareness and friendships between all races as well as cultures. Establishing a sense of unity across Post University for now and years to come.
helping thousands of people who are incapable of this power. Canada has been a leader
“The Miles and Snow’s typology is based on the idea that managers seek to formulate strategies that will be congruent with the external environment” (64). There are four types of strategies that can be established under this typology that is, the prospector, the defender, the analyzer and the reactor. While prospector is innovative and risky, the defender is conservative and concerned with stability. I have mentioned above that HBC is now able to compete with premium brands retailer due to an acquisition of Saks Fifth Avenue, and yet they are not utilizing low-cost leadership as their main competitive strategy. Nonetheless, Daft and Armstrong showcases a perfect example of the defender positioning using HBC’s case. “HBC has carefully monitored its margins and spending, maintained its discount brand (Zellers) in order to successfully compete with Walmart, and survived as one of Canada’s only two national department store” (65). Then they further describe how HBC refurbish its brand, “HBC hired Bonnie Brooks in 2008 to revamp its brand”, “She dropped many underperforming product lines and brought in trendy product lines such as Coach and Top Shop” (65). This explanation also supports my
The image of Canada is not as favorable internationally as it should be. Therefore, developing an appealing brand identity has become an important part of attracting international investment to Canada, since its image is more prone to misconception while US has a strong brand image that does not require much active promotion internationally. Thus, Canada needs the help of a branding strategy to improve on a broader scale internationally.
Strengths: low price, strong brand name, excellent merchandise, exceptional employees, huge membership base, economies of scale, efficient distribution and operation.
Brand identity is about story telling. Using the latest content that has been published, compromising the five best images that reflect the profile of the brand, a consumer-photo-storyboard can be developed to: Describe the profile of the brand; Identify the main communication and publicity themes; and Critically assess the integrated modes of communication with consumers, including limitations and negative content.
The National Collegiate Athletic Association is an organization that some universities are a part of, but not recommended to join. It is a non-profit association that regulates athletics of institutions, conferences, organizations, and individuals. It organizes the athletic programs of colleges and universities in the United States. It is designed to help prolong the lifelong success of college athletes. There are 1,121 college and universities, 99 conferences, and 39 affiliated organizations. There are over 460,000 athletes that make up the 19,000 teams that participated in over 54,000 competitions each year. My SWOT analysis will identify the strengths, weaknesses, opportunities and threats facing the association, when it comes to its daily business, finances, and rules and regulations of this organization.
Although their branding message was changing slightly during the time, they kept core values and traditions untouched. Comfort, uniqueness, quality and emotional impact – these were always the main associations with the brand. However, other features were being emphasized as time was going by.
This reflective essay will critically review my personal and professional skills that I am less confident in whilst in practise, which is essential for communication and developing effective relationships with others in an organization and even for personal development. The skills identified for improvement was highlighted in a skills audit for communication and effective relationships. A SWOT analysis was carried out to focus on the skills recognised, where finally an action plan was made to address how to improve the skills, what the challenges would be to develop them and how it is beneficial. The skills audit, SWOT analysis and the action plan are included as an appendices. It will also apply communication theories to
Due to the fact that changing times imply as well a change of society and its changing wants and needs, companies have to be aware that a brand’s position should be adapted to a newly developed lifestyle. “All brands need to be revital-ized on a regular basis in order for them to be kept fresh, vital, and relevant to the contemporary market.” (Keller/Sterthal/Tybout 2002, p. 86).
[a] company may have a unique vision, a superior product, strong management and an efficient distribution system – yet if it is not able to convey the core benefits of the brand to its target audience it will ultimately fail. [5]